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Develop Your People and Make More Money
What is the no. 1 asset in your business beside yourself? It's your people.Then why is it they often fall to the bottom of the list when it comes to doing anything to help them improve their performance and look after them? If you want your business to ...

Firing Underperforming Employees in Your Small Business
Here are a few tips on how to hand out pink slips when it comes time to terminate an employee. As a small business owner with employees, you will likely find it necessary one day to terminate an underperforming employee – if you haven’t already. In an ...

Stop Losing Money On Your Ads
I've been hearing a lot of horror stories lately about people spending a lot of money on advertising that gets them no sales. If you're going through this I have a few tips that may help you out. First of all, do free advertising and make money from that ...


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10 Winning Ezine Publishing Tips
 
1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.

2. Involve your subscribers in your ezine by asking them to send in their profiles, tips and advice, or by asking them to send in their articles for publication in your ezine.

3. Include testimonials or endorsements for your business within your ezine.

Ask for feedback within your ezine and on your site to gather more of these for your products or services.

4. Periodically run surveys or polls that give you direction on where to take your ezine.

Keep your polls or surveys short and to the point. Only ask questions you need to know at the time.

Also provide a bonus or freebie for taking your polls or surveys to increase the number of your readers that participate in them.

5. Write articles. Your articles will give you an effective way to share your tips and expertise with your subscribers.

Your articles can also be used as a powerful promotional tool that boosts your subscriptions.

6. Run an "Ask The Editor" section.

This section will not only provide answers or solutions to your subscribers' questions but is also an excellent way to increase your status as an expert in your field.

7. Provide a bonus or freebie for subscribing to your ezine. You could provide ebooks, email courses, or access to your membership site


as a bonus for subscribing.

8. Provide your subscribers with special sales on advertising in your ezine.

Your subscriber only specials will help you to get more of your subscribers to purchase ads for the first time and will also help you to get more of your subscribers to advertise in your ezine on a consistent basis.

9. Promote affiliate programs to your subscribers by recommending their products.

If you've already gained the trust of your subscribers, writing recommendations will be very effective in increasing your commissions. Only recommend products that you know deliver.

10. Swap recommendations with other ezine publishers.

You could recommend another publisher's ezine in your own words in exchange for that publisher doing the same for you.

You could also set up a recommended ezine section where you and several other ezine publishers promote each other's ezines.

In addition, you could successfully increase your subscriptions by swapping recommendations in your welcome message or on your "thank you" page that your new subscribers are taken to after subscribing to your ezine.





Article by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit Ken's site today at http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.


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Moneycontrol.com

Apple: US e-book lawsuit 'fundamentally flawed'
Reuters
In a filing in US District Court in Manhattan late Tuesday, Apple said it has not conspired with anyone or fixed prices for e-books in an effort to thwart Amazon.com Inc's dominance of that fast-growing market. The Justice Department accused Apple in ...
Apple: US e-book lawsuit "fundamentally flawed"CNBC.com
Apple Rejects Charges Of E-Books Price FixingTPM

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Slow economy prompts wave of liberal books
CBS News
NEW YORK — With a Democrat in the White House, a wave of books is coming out this year lamenting the slow economy and calling for substantial change. And those books are by liberals. "It's the story of the moment right now," says Patricia Bostelman, ...

and more »

The Hindu

Scrutiny of Reebok India's books ordered
The Hindu
The Corporate Affairs Ministry, on Wednesday, ordered a scrutiny of the books of accounts of sportswear maker Reebok's Indian arm over complaints of an alleged Rs.870-crore fraud. “We have ordered an enquiry under Sec. 234 of the Companies Act, ...
Reebok books former MD, COO on charges of financial irregularitiesDaily News & Analysis
Adidas books former Reebok India chiefs for Rs8700 crore scamBusiness Review India

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Huntington's exhibit hall for books to get $2.5-million makeover
Los Angeles Times
By Mike Boehm A change is in store for the Huntington Library, Art Collections and Botanical Gardens' main display of its rare books, manuscripts, drawings, photography and other literary and historical holdings -- including a Gutenberg Bible from the ...


McEntee: Books for young readers can be gritty, but rarely damaging
Salt Lake Tribune
By peg mcenteE Evidently, swearing in books for adolescents is on the rise, particularly among characters who are rich, attractive and popular. That's the conclusion of a Brigham Young University professor who scoured the content of 40 bestsellers and ...