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10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline. 1. Print out ...

Increasing Site Revenue: Forget the Gizmos
Forget the 3D logo. Toss the animated graphics and pictures of pretty women. Cool scripts don't help you much, and music will kill the deal. What the heck am I talking about? I'm talking about all the things webmasters and developers use to make ...

Reciprocal Linking
Reciprocal linking is considered by many people the most effective way to increase traffic to your website. You often get hits from the web sites that you have exchanged your links with, and reciprocal linking also helps boost your search engine ...


Google
12 Ways to Increase Traffic and Sales (Part 2)
 
2. Make your visitors curious about your product by telling them they need to sign up to get into a password protected site to read the rest of the ad. This will give your product extra perceived value because it is so well guarded. Just like a diamond in a bank vault.

3. Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.

4. Make your products sell quickly by adding a lot of bonuses. You could get the free bonuses for little or no cost by joint venturing with other businesses. You could go to the “freebies” directories and find things. Then you could ask the legal owner’s permission to use the item as a free bonus for your product.

5. End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, "Buy one, get one free!" Another example would be, "Buy over $20 worth of products and get 5 free bonuses!”

6. Use a lot of headlines and sub-headlines on your web site. This will hold people’s attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time.

7. Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send


off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.

8. Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free chat room and you'll draw extra traffic to your site. Just publish your ad right above the chat room area. Your ad will draw extra exposure from all the other web sites sending traffic to it.

9. Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!"

10. Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.

11. Convert your web site and free e-mail newsletter into different languages. This will increase your overall target market. You just won't be targeting just one language, you'll be targeting most of the major ones. Plus it wouldn't hurt to learn a few different languages for this new global economy.

12. Make your classified ads stand out in a crowd. Use all capital letters in the headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, "WIN a VACATION to Las Vegas!" Another example would be, "Win A ($) Trip To Las Vegas!" E.D. Zuck is the owner of Capt EZ's World, (www.captez.com), a unique provider of content, software, and ebooks for your website; as well as 10 Dollar Specials, (www.10dollarspecials.com), where quality software and ebooks are provided on a weekly basis for $10!

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Moneycontrol.com

Apple: US e-book lawsuit 'fundamentally flawed'
Reuters
In a filing in US District Court in Manhattan late Tuesday, Apple said it has not conspired with anyone or fixed prices for e-books in an effort to thwart Amazon.com Inc's dominance of that fast-growing market. The Justice Department accused Apple in ...
Apple: US e-book lawsuit "fundamentally flawed"WTAQ
Apple Rejects Charges Of E-Books Price FixingTPM
Apple labels e-book antitrust lawsuit as "fundamentally flawed"Technology Spectator

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Slow economy prompts wave of liberal books
CBS News
NEW YORK — With a Democrat in the White House, a wave of books is coming out this year lamenting the slow economy and calling for substantial change. And those books are by liberals. "It's the story of the moment right now," says Patricia Bostelman, ...

and more »

The Hindu

Scrutiny of Reebok India's books ordered
The Hindu
The Corporate Affairs Ministry, on Wednesday, ordered a scrutiny of the books of accounts of sportswear maker Reebok's Indian arm over complaints of an alleged Rs.870-crore fraud. “We have ordered an enquiry under Sec. 234 of the Companies Act, ...
Reebok books former MD, COO on charges of financial irregularitiesDaily News & Analysis
Adidas books former Reebok India chiefs for Rs8700 crore scamBusiness Review India

all 223 news articles »

Huntington's exhibit hall for books to get $2.5-million makeover
Los Angeles Times
By Mike Boehm A change is in store for the Huntington Library, Art Collections and Botanical Gardens' main display of its rare books, manuscripts, drawings, photography and other literary and historical holdings -- including a Gutenberg Bible from the ...


McEntee: Books for young readers can be gritty, but rarely damaging
Salt Lake Tribune
By peg mcenteE Evidently, swearing in books for adolescents is on the rise, particularly among characters who are rich, attractive and popular. That's the conclusion of a Brigham Young University professor who scoured the content of 40 bestsellers and ...