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Making Money Online: What You Really Want To Know
So you've been thinking of doing some internet marketing or you've done some and you're not making money yet. What does it really take? Even more importantly, how long does it take and how much does it cost? Isn't that what you really want to know? The ...
Not 10...Not 6...Not 3...ONLY TWO. Two Secrets To Online Success
Everybody says 'follow these steps to achieve success' or 'secrets2success with one time fee' or something like this. They will give you a long list of steps or secrets...what ever you like to call them. Have you write down that long list of strategies ...
Web Measurement: What You Don’t Know Would Make A Great Book
“What’s in it for me?” you ask. “Why should I measure how people use my website? How does it help and what does it all mean?” The purpose of this article is to try to give you some insight into effective web measurement and to talk about the most ...
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Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves."
1. State the website's purpose up front and clearly of the site. Do this as quickly as possible. The visitor needs to know immediately if they have landed on the right site. They also need to know "what’s in it for me to stay here." If you don't provide this, they are gone. 90% of the sites on the Net don't do this.
2. Give visitors the ability to search for exactly what they are looking for, if they have something exact in mind. A "site search feature" satisfies this best. Allow the search feature to be prominently displayed and not hidden away somewhere. It is best place in the navigational system so that it shows up on every page. Sales letter only websites are an exception to this rule. Return visitors and visitors that have something specifically in mind, want the option and ability to find what they want fast. So give it to them.
3. Photos allow connection. Especially to people who process visually. Clip art gets them to pay attention, however, it doesn't create much of a connection. Personal photos connect within reason. Keep them less than three to a page. One photo always needs to be in the top portion of the screen on the first page. It doesn't need to be large, but attractive.
4. Ways to capture visitors information wherever possible.
5. Place items on the site that keep them lingering. Audio and video are one of these, yet there are other less time consuming and inexpensive ways to keep them entertained.
6. Articles. For solopreneur sites, your own written articles. For other
sites, articles with various authors yet on focus.
7. Interactive elements. For example: response forms, quizzes
8. If you use a shopping cart, it must be fluid, no hiccups. PayPal is not a shopping cart, it’s a hiccup. All auto responders must be well written and positive. If someone purchased something, they need the energy of "thank you."
9. Give offers that are of value.
10. Clear path of where a newcomer can start if it is their first visit.
11. Newsletter that is consistent with the 80/20 rule. 80% value and 20% marketing.
12. E-courses of value.
13. Well-written e-books: 50-75 pages, plus valuable information (info not found anywhere else). Length doesn't do more than provide perceptive value. Once purchased and the vastness is only fluff, then your credibility is shot. Complimentary e-books meet the same requirements.
14. Give them other ways to receive more on...you if you are the focus...or the information if that is the focus.
15. Automated referral system. If you want referrals for your products or services, make it easy for you to get them. Set it up so it’s as automatic as possible, and clear and easy for someone to send you a referral. Be clear on what and how you want to give for that referral.
Catherine Franz, a Business Coach, specialized in writing, marketing and product development.
Newsletters and additional articles: http://www.abundancecenter.com
blog: http://abundance.blogs.com
catherine@abundancecenter.com
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Slow economy prompts wave of liberal booksCBS NewsNEW YORK — With a Democrat in the White House, a wave of books is coming out this year lamenting the slow economy and calling for substantial change. And those books are by liberals. "It's the story of the moment right now," says Patricia Bostelman, ...and more » |
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Huntington's exhibit hall for books to get $2.5-million makeoverLos Angeles TimesBy Mike Boehm A change is in store for the Huntington Library, Art Collections and Botanical Gardens' main display of its rare books, manuscripts, drawings, photography and other literary and historical holdings -- including a Gutenberg Bible from the ... |
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McEntee: Books for young readers can be gritty, but rarely damagingSalt Lake TribuneBy peg mcenteE Evidently, swearing in books for adolescents is on the rise, particularly among characters who are rich, attractive and popular. That's the conclusion of a Brigham Young University professor who scoured the content of 40 bestsellers and ... |
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