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Retailing with Books a Million
For the aspiring author, it is important to be familiar with potential publishers as well as the distribution channel they can offer. Eventually, much of the success of your book will fall on the quality of the publisher and their ability to push the book ...
Stealth Selling and Online Marketing
There's a hilarious yet so fruitful money-making formula, that can be deployed by anyone doing business on the Internet. Your goal is to generate cash and abundance with your web site, but... you don't know how to prolifically endorse your affiliated ...
What Paper or Computer Files Should You Keep?
As business people we must deal with a great deal of paper and information from email and the net every day. You need to know however, that according to the "Pareto Time Management Rule," only 20% of all paper and information is important. That leaves ...
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Tis the season to leverage customer interest data for successful email marketing.
All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign.
Further, these customer data strengthen email promotions, ensuring the best possible message targets each individual customer. In the audio book, “Sound Advice on Email Marketing,” author Peter McCormick sites the example of a sporting goods retailer that uses customer knowledge to devise a series of successful promotions. Offers for discounts on golf clubs, golf vacations, and pro golfer apparel specials speak to a particular set of customers’ affinity for golf.
As with any direct mail campaign, one key to optimizing customer response is compelling each customer to open the email. Here, McCormick says attention to the email subject line is crucial, and suggests one winning strategy is to incorporate the call-to-action – what you want your customer to do – into the subject line. McCormick says, “Don’t let your message get lost on the customer. The key to making the message
obvious to the customer begins with a dynamic call to action in the email subject line that is carried throughout the body of the email.”
For the golf fanatic, combining knowledge of recent purchases with a call to action might result in a subject line, ‘John, pack your new clubs for these golf vacation discounts’. Within the email promotion, the body content would reinforce taking specific action on these discounts – from clicking to learn more about the featured golf resorts to reserving accommodations and tee times.
According to McCormick, “Leveraging this [customer] data with the correct promotion is the key to a successful email campaign.”
Peter McCormick offers advice on email marketing strategies each week in the free audio newsletter from What’s Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92
Richard Cunningham is a principal of What’s Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.
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Slow economy prompts wave of liberal booksCBS NewsNEW YORK — With a Democrat in the White House, a wave of books is coming out this year lamenting the slow economy and calling for substantial change. And those books are by liberals. "It's the story of the moment right now," says Patricia Bostelman, ...and more » |
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Huntington's exhibit hall for books to get $2.5-million makeoverLos Angeles TimesBy Mike Boehm A change is in store for the Huntington Library, Art Collections and Botanical Gardens' main display of its rare books, manuscripts, drawings, photography and other literary and historical holdings -- including a Gutenberg Bible from the ... |
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McEntee: Books for young readers can be gritty, but rarely damagingSalt Lake TribuneBy peg mcenteE Evidently, swearing in books for adolescents is on the rise, particularly among characters who are rich, attractive and popular. That's the conclusion of a Brigham Young University professor who scoured the content of 40 bestsellers and ... |
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