Related Links

Featured Links





Recommended Products



 

 
Featured Articles

5 Exceptional Bonuses That Will Increase Your Sales!
Do bonuses really work? At least once a week we get asked about the common approach to offering bonuses -- has this technique been overused? My answer is always the same... Crappy, freely available, 3rd party bonuses are definitely overused and have ...

Niche Marketing: Tactics to Use To Make Money With Niche Marketing
Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy to ...

Reviving Dead Clients
Most consultants I’ve talked to don’t spend any time trying to recover inactive clients and it’s a big mistake. We tend to magnify the problem we had or just want to move on, but sometimes a simple apology and offering to make things right will bring you ...


Google
To Have Your Own Product or Not To Have Your Own Product? That is the Question!
 

If you've been working online very long you've probably noticed different people will give you different advice for earning money and building your business.


Some will say you have to have your own product to sell. Others will claim you absolutely *don't* need your own product.


So who's right? In this case, I'd say both!


I'm sure you're wondering what I mean because that doesn't seem to make any sense. How can both be right?


It's simple. Think of it this way. Let's say you create innovative software to help internet marketers increase their profits by automating their businesses. You have a great product and your sales are decent.


But, what about the potential customers who visit your website but don't need your product because they don't yet have a business? They're still exploring the marketing world. Maybe they're trying to find products to sell or learn how to build an online business. Away they go! After all, they don't need software to help them with their business if they don't have a business, right?


Wouldn't it make sense to offer other products to benefit them? Maybe you don't write e-books about how to market on the internet, but other people do. Why not offer some of those at your website to entice your visitors?


If they


purchase an e-book today and learn how, where and what to market, don't you think they'll return to your website and order *your* software that will now help them automate their brand new business?


Makes sense, doesn't it? Having your own product is great. But offering other helpful resources to your customers builds your sales even more. You'll make money from the e-book, then from your own product. Two sales to a visitor who almost left!


Offering products and resources that compliment your own products makes your website an invaluable resource for your customers.


This is why so many internet marketers say you *need* multiple streams of income. There are those who swear by it. And maybe they're right.






Denise Hall is the owner of Home Business on a Budget which specializes in tools and resources for your home business needs. Visit http://www.home-business-on-budget.com today. She just released her new e-book Get Inside the Minds of Scam Artists! to teach you how to avoid being ripped off. http://www.rapidtracker.com/t/control/redirect.php?id=108

dmh0226@voyager.net





News



GigaOM

Apple: US e-book lawsuit 'fundamentally flawed'
Reuters
In a filing in US District Court in Manhattan late Tuesday, Apple said it has not conspired with anyone or fixed prices for e-books in an effort to thwart Amazon.com Inc's dominance of that fast-growing market. The Justice Department accused Apple in ...
Apple: US e-book lawsuit "fundamentally flawed"CNBC.com
Apple Rejects Charges Of E-Books Price FixingTPM

all 38 news articles »

Slow economy prompts wave of liberal books
CBS News
NEW YORK — With a Democrat in the White House, a wave of books is coming out this year lamenting the slow economy and calling for substantial change. And those books are by liberals. "It's the story of the moment right now," says Patricia Bostelman, ...

and more »

McEntee: Books for young readers can be gritty, but rarely damaging
Salt Lake Tribune
By Peg McEntee Evidently, swearing in books for adolescents is on the rise, particularly among characters who are rich, attractive and popular. That's the conclusion of a Brigham Young University professor who scoured the content of 40 best-sellers and ...

and more »

The Hindu

Scrutiny of Reebok India's books ordered
The Hindu
The Corporate Affairs Ministry, on Wednesday, ordered a scrutiny of the books of accounts of sportswear maker Reebok's Indian arm over complaints of an alleged Rs.870-crore fraud. “We have ordered an enquiry under Sec. 234 of the Companies Act, ...
Reebok books former MD, COO on charges of financial irregularitiesDaily News & Analysis
Adidas books former Reebok India chiefs for Rs8700 crore scamBusiness Review India

all 225 news articles »

Huntington's exhibit hall for books to get $2.5-million makeover
Los Angeles Times
By Mike Boehm A change is in store for the Huntington Library, Art Collections and Botanical Gardens' main display of its rare books, manuscripts, drawings, photography and other literary and historical holdings -- including a Gutenberg Bible from the ...