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Canada and eCommerce
Canadian eCommerce growth was recently flat but still has an attractive upside... Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest ...
Ecommerce Web Sites: If You Build It They Will Come - Or Will They?
"If you build it they will come" is one of the memorable lines from the movie "Field of Dreams", one of my favorite movies, by-the-way. An ordinary guy had a dream about building a baseball field in the middle of a cornfield. He carried through with ...
Seo For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing – Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know ...
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First: you need a domain name for your store, and need to host it at a hosting company. If you already have the domain, you may skip this step. If you don't, you need to register the domain and then place it, host it, at a web server. You need to choose a hosting company which offers what you need. You will most probably need a database for your store and programming language support. Which language depends on the requirements to install the shopping cart of your choice. Some examples of programming languages are ASP, Php, Perl.
Second: if you plan to sell products, you need a payment processor, a company to process the payments you receive online, in real time. You can use a third party solution like PayPal, where you do not need to open a merchant account. Or you may choose a payment
processor company to accept credit cards online, where you also open your merchant account. Examples of these are Authorize.Net, WorldPay and SECPay. All companies charge different fees for their services, it is important to go over their fee structure and find the right solution for you. Most shopping carts come with payment processing integration modules so you can seamlessly connect your cart to the payment processor of your choice. If your processor is not included, you should consider requesting the integration development, if possible, or opt for a different payment processor.
Third: you need to install the shopping cart script in your domain, and configure it using the Administrator interface. This is a private, password protected area of your site that you use for all the store maintenance and admin tasks. You need to:
- choose the layout and looks of your site. - establish your products categories or groups, so they are organized - load your products - set your payment processor information - configure shipping options - configure taxes
This is only a short list including the more essential tasks. There may be more aspects involved in your particular implementation, depending on your particular needs and on the shopping cart you chose to install. If you think all this is rather confusing, you should consider getting professional help to get your store working.
About the author:
Veronica Bendersky is a Systems Engineer who specializes in web programming and online systems. She also offers web hosting at http://www.ayreshost.com, where you can get help in setting up your online store.
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MyBinding.com Joins The Ecommerce MafiaMarketWatch (press release)Even the most experienced and seasoned ecommerce operators are facing a rapidly evolving and changing environment. Our goal is to create a climate where senior executives can communicate with each other efficiently and candidly.and more » |
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Ecommerce: 5 Things You Need To KnowHuffington PostThe ecommerce barrier to entry continues to get lower as more tools pop up to help even the most tech-aversive entrepreneurs go digital. "Almost anybody can set up an online store," says Mark Hayes, head of marketing and public relations at Shopify, ... |
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Ecommerce key to Mothercare transformation planInternetRetailing.netInvestment in ecommerce will be at the heart of a three-year transformation plan designed to take Mothercare back to “acceptable levels of profitability,” the nursery retailer's new chief executive said today. The plan, introduced by Simon Calver in ...and more » |
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