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7 Tips To Increase Sales With Your Ecommerce Web Site
Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online. Some Internet retailers are even beating out their offline counterparts. So what does this mean to you? It’s important that you are taking full ...
Choosing an Ecommerce Shopping Cart
Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. It needs to project a professional image to capture the trust of your visitors. The ...
Eyes on your eCommerce Website
Copyright 2005 Richard KeirIn a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than ...
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When choosing a fulfillment company ( http://www.4th-media.net/order_fulfillment/decision_making.php ) for your ecommerce operation, you need to evaluate both fulfillment services and ecommerce services for order processing.
Evaluating Fulfillment Services
Fulfillment services includes receiving, inventorying, warehousing, delivery, record-keeping and customer inquiries. You have options to outsource part of or all of fulfillment services to a third party.
Receiving - This is the process that fulfillment vendors acquire goods from suppliers and the accuracy of services starts at the receiving.
Inventorying - The skills of inventory management directly impact the quality and cost of fulfillment. If inventory is out of stock, you may lose customers. If inventory level is too high, it may increase the cost of inventory.
Warehousing - Physical goods are stored in a warehouse and valuable items are usually stored in secure storage. While fulfillment companies have their warehouses and distribution centers, small businesses can store goods in their garages or basements.
Shipping - For order fulfillment, goods are delivered to customers in various shipping methods - ground, overnight, etc. at fulfillment centers. Customers specify shipping methods when they place their orders and the fulfillment companies may adjust the shipping methods of the delivery.
Return and Order Inquiry - Customer
Service Reps at fulfillment companies can handle return and refund for their clients. Most ecommerce sites allow customers to view their orders and status of fulfillment online.
Record Keeping and Reporting - The ability to track all information pertinent to the order fulfillment (from inventory items, customers, orders to shipping) will help businesses to gain insights into the behaviors of their customers. Fulfillment companies and large organizations usually install inventory and fulfillment management software to automate the processes. Small business owners can find shareware for less than $100.
Evaluating Ecommerce Services
E-commerce fulfillment vendors are usually fulfillment vendors that provide ecommerce services related to fulfillment.
Online Catalog - Ecommerce fulfillment vendors can either develop online storefronts for you or integrate your online storefronts into their backend fulfillment system.
Online Payment Processing - Online storefronts from ecommerce fulfillment providers should have the ability to process payments online in credit card, electronic check, and purchase order. Using a fulfillment company, you can accept credit card online without a online merchant account (http://www.4th-media.net/online_payment/online_merchant_account.php ).
Copyright © 2005, Bruce Zhang
About The Author
Bruce Zhang had worked a few years in distribution and fulfillment industry. He contributes to Order Fulfillment ( http://www.4th-media.net/order_fulfillment/ ) section of an ecommerce ( http://www.4th-media.net/ ) website.
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MyBinding.com Joins The Ecommerce MafiaMarketWatch (press release)Even the most experienced and seasoned ecommerce operators are facing a rapidly evolving and changing environment. Our goal is to create a climate where senior executives can communicate with each other efficiently and candidly.and more » |
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Ecommerce: 5 Things You Need To KnowHuffington PostThe ecommerce barrier to entry continues to get lower as more tools pop up to help even the most tech-aversive entrepreneurs go digital. "Almost anybody can set up an online store," says Mark Hayes, head of marketing and public relations at Shopify, ... |
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Ecommerce key to Mothercare transformation planInternetRetailing.netInvestment in ecommerce will be at the heart of a three-year transformation plan designed to take Mothercare back to “acceptable levels of profitability,” the nursery retailer's new chief executive said today. The plan, introduced by Simon Calver in ...and more » |
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