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Canada and eCommerce
Canadian eCommerce growth was recently flat but still has an attractive upside... Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest ...
Ecommerce Solution For The Big And Small Business
Do you have a business? Were you told you needed an ecommerce solution to help your business? Do you need to know how and where to get an ecommerce solution? Perhaps you are not even sure what an ecommerce solution is. For those of you who have asked ...
Ecommerce that Makes Sense
We weigh the merits of ready-made and custom solutions to add ecommerce to your site. In our last Tips we cautioned that just having a shopping cart on your website isn't enough to make ecommerce work. This month we'll weigh the merits of ready-made and ...
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The Advantages of Ecommerce
Selling your product online means there are no geographic limitations. You can sit in your lounge in Texas and sell your home-knitted scarves to people living in Japan. The costs of setting up your business are comparatively non-existent. You don't need to purchase or rent a shop. You don't need to pay for decoration, you will undoubtedly be using less staff and the only utility bills are bills you would usually pay at your own home anyway.
About Your Ecommerce Website
Ecommerce software is any software used on your website to help customers easily shop and pay for their items easily, safely and quickly. In recent years, one of the many advances of the Internet has been the increase in publicity surrounding Internet security. It is absolutely imperative that as well as a good crisp and clean looking website you also offer and display high security on all of your online payments. If you don't you will undoubtedly lose customers and money.
Shopping Carts and Payments - The Essential Items
If you've done any shopping online, you will have probably come across shopping carts of varying levels of quality. When considering ecommerce software you need to pick shopping cart software for your site that is user friendly, stable and fits the design of your site. You should ensure that it can be used on any operating system and as many browsers as possible. Don't forget that not everyone uses Internet Explorer.
When a visitor is looking around your site at the
items you have to offer, you are perhaps hoping that they will make a purchase. Making the buying process easy for them will encourage them to do that. An 'Add To Cart' button is virtually standard on any ecommerce site now, and clicking on this button should take you to a simple but effective looking shopping cart page. Shoppers should be able to select how many items they want and then add that to basket. Once they have selected that item, it may be a good idea to take them back to the page they were last on, encouraging them to continue shopping and spending more money.
Offers
Everybody loves a good deal, and Internet shoppers are by no means different. Try to make sure that your ecommerce software allows you to give discounts under certain circumstances. Perhaps, a 10% discount for anyone spending over $200. Recent ecommerce software offering shopping carts will give you both product level and order level discount options, so you can have sale items as well as spend dependant discounts.
The Bottom Line
If you want to set up an ecommerce website, you will have to get some shopping cart software. Most surfers will simply look for another site if you don't give them the options they expect.
A good shopping cart will give you plenty of options and the opportunity to offer discounts and sale items. A reputable ecommerce software company will, at the very least, give you detailed instructions on installing this software onto your site and how to use it. Choose wisely.
About the Author
Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego offering automated web site systems through http://www.businesscreatorpro.com.
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MyBinding.com Joins The Ecommerce MafiaMarketWatch (press release)Even the most experienced and seasoned ecommerce operators are facing a rapidly evolving and changing environment. Our goal is to create a climate where senior executives can communicate with each other efficiently and candidly.and more » |
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Ecommerce: 5 Things You Need To KnowHuffington PostThe ecommerce barrier to entry continues to get lower as more tools pop up to help even the most tech-aversive entrepreneurs go digital. "Almost anybody can set up an online store," says Mark Hayes, head of marketing and public relations at Shopify, ... |
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Ecommerce key to Mothercare transformation planInternetRetailing.netInvestment in ecommerce will be at the heart of a three-year transformation plan designed to take Mothercare back to “acceptable levels of profitability,” the nursery retailer's new chief executive said today. The plan, introduced by Simon Calver in ...and more » |
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