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How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing businessonline is the Multiplier Effect. It's the principalfactor behind some of the fortunes that have been madeon the Internet.How does it work?The Multiplier Effect occurs when your marketingtechnique either: ...
It's In The Mail - Direct Mail is Alive and Kicking!
Compared to a lot of companies in our field we do a lot of direct mail – postcards, sales letters, promotions, announcements, lead generation. Between client business and ours, we’re averaging one campaign every two weeks; about 1500 pieces per mailing. ...
Tips to power-up your sales copy
Tips to Jump Start Your Sales Copy...by: Anthony L. DavenportWe are were guilty of it at one time or another.Getting too caught up in our website design..making sure the links work...checking our site in differentbrowsers and resolutions etc.We see cool ...
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1. ALWAYS, ALWAYS have your email, along with your name and url right at the top of your ezine. Unbelievably, I have read ezines where I could NOT find the email or even the name of the publisher!!! Also at the end of your ezine have name, address, phone number, and email and url again for easy access. Nothing is worse than trying to find contact info that for some reason is invisible!
2. Make sure you also always provide your subscribe and unsubscribe info as well. I would suggest putting this info at the bottom of the ezine. If you post your unsubscribe url right at the top of your ezine it is like you are inviting your subscribers to unsubscribe.
3. Provide a forum for your readers to interact with you and your other readers. A section entitled, Reader's Corner or Reader's Comments, where they can send in their comments, questions, feedback or whatever. This gives them a chance to become a part of the ezine. This also helps build the reader- publisher relationship that is very important!
4. Keep your ezine clean and sharp looking. Don't add too many of the squiggles and decorations. They may look *cute* but they sometimes make it hard to read your ezine, thus prompting the ole' delete finger to become activated!
5. ALWAYS provide some original content. Writing articles is a great way of doing this. If you are not yet comfortable writing articles, (Yes, you can), write an editorial in each issue. Talk a bit about yourself, the latest happenings in the business, what is going on around the net, etc., things of that nature. This is a chance to bring out your personality, the main thing that makes your ezine unique!!
6. Having too many ads in each issue is a great way of bringing down the value of your ezine. I would suggest no more than 4 or 5 per issue. Reading an ezine that has 20 or 30 ads (oh yeah, I've seen them) is not very interesting or realistic. Most people would not even
go through the whole thing. Here comes that delete finger again!! You want your advertisers to get more value for their money and having a limited number of ads is one of the best ways of doing this.
7. I think adding a small section for this 'n that is a good idea also. Some humor, a little fun, interesting tidbits, jokes, stories, etc. We are business men and women, but we don't have to be 100% business, 100% of the time!!
8. Privacy Policy - Put a privacy policy towards the top of the ezine. Let your readers know their privacy is safe with you and your ezine.
9. Proofread - Always proofread and double-check your text. You do not want your ezine to look like it was written by a 10 year old. Correct all spelling and grammatical errors.
10. Give your ezine an interesting and pulling name. I have subscribed to most ezines just by the name alone. If the name gets my attention, I subscribe.
Names like:
Power Promotion Ezine
Marketing Mania Ezine
Web Success Ezine
are short and to the point. They also make me want to read more.
Names like:
Internet Marketing News
John Doe's Ezine
Home Business News
are more generic and do not get my attention! They lack the "oomf" that make me want to subscribe.
I hope some of these tips give you an idea of how you can improve your ezine and make it the best it can be. Remember that ezine publishing is one of the most essential aspects of your online success. If you are in this business, you should be able to say, "I have My Own Ezine! " ;-) Good luck and success to you all!!
About The Author
Terri Seymour owns and operates MyOwnEzine.com
Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com
For a complete list of my articles available for reprint please email: mailto:myownezine-index@getresponse.com
ATTN: Ezine Publishers, save hours of your valuable time! http://wetrack.it/eza/af.cgi?710
ter02@newnorth.net
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Fraud alert: fake cheque scam via UPSCanadaOneIf you have been targeted as a victim in this scam, you will receive a package from "Ezine Article Archive" (the name of the magazine archive section on our site) and the address will be 2243 Stouffville Rd. in Toronto, ON postal code L0H 1G0. |
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Some honest and sentimental votes for Academy Awards 2012.Films and Books Magazine (blog)COMMENTS AND MOST STORIES ARE FROM OUTSIDE CONTRIBUTORS AND READERS AND NOT A REFLECTION OF THE OPINIONS OF THIS SITE or the Ezine. The opinions expressed by our writers, columnists and reporters are their opinions and do not necessarily reflect the ...and more » |
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Lois Tilton reviews Short Fiction, mid-JanuaryLocus OnlineSome more of the 2011 'zines that I dug belatedly out of the mailbox, one belated 2011 anthology, and some current monthly ezines as well as a first look at one: Something Wicked, which I find less wicked than its name. |
Independent Online |
Uxakekile okhonjwa yi-ID eNetherlandsIndependent OnlineIsiithombe: THOKOZANI NDLOVU INZIMA impilo kowesifazane waseMkhomazi oseshaye umazisi izikhathi ezine ulokhu uphuma uthi udabuka eNetherlands. Akulula nokuhlala isikhathi eside esebenza uNksz Busi Mbambo (39) njengoba ipasi lakhe limphika ukuthi ... |
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