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Avoid These Common Mistakes With Your Links...
Links are the main pillar of your website. To navigate from one page to another page in your website or to another website, you need to keep the links.You can also create page jumps in the same page or different pages of your website. If your links are ...
Customer Preferences in Online Advertising-Part 2 of 3
In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for information, and therefore, ads should be more information-oriented. The second of the ...
How To Create A Web Traffic Explosion: Publish Your Own E-zine/Newsletter
The word “E-zine is defined as an electronic magazineor newsletter which is transmitted via email toreaders. Some e-zine owners have their e-zineavailable via their website (Web E-zine).There are a number of steps you should take in orderto develop a ...
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WRITERS BLOCK
I was in public relations for many years, and had the opportunity to supervise and train many writers. The #1 cause of writers block, I found was perfectionism. They were trying to write THE PERFECT ARTICLE.
Write an excellent article. There is no perfect article. Its important to keep things in perspective. Doubly so when youre writing as an entrepreneur, because theres no external feedback. Youre sitting in your own mind. We learn in
Marketing 101, if youre producing a newsletter and working yourself into contortions over the proofing and editing, to remind yourself of where its going.
Where is it going to go? In the trash. Thats for a hardcopy newsletter, brochure, flyer, etc.
And where is your ezine going to go? Click. Delete. Sometimes read, sometimes not read.
So lighten up! Youll remove some heavy obstacles to your own success.
BUT I WANT MY EZINE TO BE SO GOOD, EVERYONE WILL READ IT
Read it? Half the ezines you mail won't even be opened.
According to Constant Contact,http://www.roving.com , an ezine service, the average open rate is48%.
How many emails do YOU get a day? I get several hundred and I probably don't open of them. I havent got the time, I get too much spam, and Im used to scanning with a discriminating eye. Even my favorite ezines I dont open 100% of the time.
ONE GREAT ARTICLE
I produce ezines for clients, or help them design their own. Its typical for newbies to worry
excessively over putting everything they have to say in one edition. The implications of this relate to writer's block as well.
In their launch issue, they try and summarize what they do, or what they offer, or how to have a good relationship, or what NLP means in one, single, defining article.
This is a waste of time for three reasons:
1. It cant be done. Even if you are the reigning expert in your field, you, yourself will learn something new tomorrow (or you're not an expert).
2. Half your readers won't ever see that particular article or edition.
3. Your list will be growing, and the 10 who join tomorrow wont have seen it either.
Your logo, tagline, or standard introductory paragraph should describe what you do. After that, talk about your subjects often, from different angles, and dont try for the one,
defining article or issue.
THE MESSAGE
When I did PR for a church, one minister said to me, If theyre willing to listen to and read about half of what I put out there, over time theyll get my message.
This is a good way to look at it. Keep writing about what you do, who you are, and what you sell. Present it in an attractive format. Send it out consistently. Somewhere down the line, your readers will understand what Emotional Intelligence Coaching is, or why your widgets are the best, or
what the Gooding Accountability System is. You dont have to do it all at once. You cant do it once and for all. Take it easy, save something for next time, and your readers will come along for the ride.
And relax. If you should have a typo or a mistake -- how unlike you -- 50% chance it won't be noticed!
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Ezine Solo Ads "Secret" Tutorial Released by WebTrafficToolkit.comSBWire (press release)WebTrafficToolkit.com publishes tutorial video to help marketers achieve success in their Ezine Solo Ad campaigns. New York, NY -- (SBWIRE) -- 05/25/2012 -- Ezine Solo Ads are a powerful advertising method that can potentially drive thousands of highly ... |
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Inhliziyo kaJimmy Tau iyaqaqambaIndependent OnlineEbuzwa ukuthi uzohlala isikhathi esingakanani uthe: “Ngisalinde odokotela bangicacisele kahle kodwa sengathi ngizohlala izinyanga ezine.” Nangendlela abekhuluma ngayo ubumuzwa ukuthi akekho esimeni esikahle kwazise ubekhulumela phansi. |
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Empower Network Solo Ads Strategies Revealed by WebTrafficToolkit.comSBWire (press release)According to WebTrafficToolkit.com, there are two main types of Empower Network Solo Ads that members can focus on: Guaranteed Clicks Solo Ads and Ezine Solo Ads. The differences between each type of solo ad for the purpose of promoting Empower Network ... |
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