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Smashing the Myth of the Press Release
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Press Releases vs. Advertising Or How To Get Free Publicity for Your Business
Free publicity about your business is more valuable the paid advertising. How do you get free publicity? Use press releases. "First Things First"(a) Make your press releases news NOT advertising. A sample news item could be your business sponsoring a ...
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The most successful advertising is obviously expensive.
There are ways of free advertising that over time will
Work out to be just as profitable to you.
Everybody, at some point, has brought a product over the
Internet. If you like the product then write a testimonial
For the business you brought it from. Say how much you like
The product and how it benefited you and let the business use
Your testimonial if they include your signature file at the end.
We have all seen websites with discussion boards on them, post
Your message there, be it a question or compliment. Again, leave
Your signature file there for all visitors to see.
If you come across a website that you highly enjoy, write a review
For it. Explain what you like about the site, for example, design,
Services, ease of use etc. Send the review to the owner and tell them
That they can use it if, yet again, they include your signature file.
A lot of
websites have a Guest Book where people leave a small
Comment about the site. Sign the guest book with good compliments
About what you have seen on the site. People do visit guest books
More than you think and this is a great way to advertise.
If you read a good article or have a preferred ezine then by
All means let the editor know. Compliment them on the content
Of their article or ezine and give permission to the editor to
Use your compliment with your signature file.
Sometimes the best way of advertising is by using techniques
That you would think dont work, but any form of advertising
Works if you persevere with it. If you can do it for free it
Has got to be worth the effort I think.
About the Author
Alan Richardson,Shropshire UK
My newsletter is available for free at
mailto:als-home-biz.com@eBiz-Info.com
Also visit my sites for more articles to read
http://www.homebusinessdiscovery.com
http://www.als-home-biz.com
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