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Funnel your way to love
I call it "The Funnel." And it's the best way to view your online dating experience. A numbers game it is, and your job is to funnel your way through prospects until you find what you're looking for. Stage 1 of the Funnel: On most dating sites, there's a ...
How to Define Your Company's Sales Job - Part 1
Would you agree that every sales job is unique in terms of products and services sold, target markets, target geographies, company cultures, lead sources, sales cycle lengths, and more? Given these many differences, how can you accurately define the ...
New York Without Luggage, Reservations or Fresh Socks
New York is an impossible place - an overbuilt island with a nasty climate, horrendous traffic and . . .magic. What's not to love? Our day trip to Manhattan was typical John and Laura - last minute. It was post Christmas and very cold after a snowstorm. ...
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You may think marketing your business to the widest possible pool - trying to be all things to all people - is your best chance to succeed. Unfortunately, this approach is limiting your ability to make money and attract customers.
Positioning yourself in a niche is a powerful approach to marketing. It is a strategic process to match your expertise and passions - and it sets you apart. It helps distinguish your company in the minds of your target audience.
Remember, you are competing with a lot of noise in the market to get your potential customers' attention - and their business. If you can stand out with a unique benefit (such as your niche specialization), you are a lot more likely to get noticed because you are distinct from your competition.
By choosing a precise niche, your prospects and customers understand precisely what it is that you offer. Your services are clear and precise. The narrower your niche, the easier it is for clients, prospects, and referrers to remember what you do. Additionally, a niche makes it much simpler to develop your marketing program. You know exactly where to focus your efforts and what your message will be.
Here are some of the specific ways defining a niche will help your marketing:
* You will know exactly where to advertise.
* You can optimize your website so that your niche market can easily find you.
* You can create advertising and promotions that appeal specifically to your target market.
* You'll know exactly what your target audience views as challenges, so you'll be able to more easily develop products and services to solve these problems.
* You can learn everything about your target
audience - allowing you to position yourself as the expert in your industry.
* You'll know how to network with your target audience because you will know the conferences, trade shows, and/or seminars they attend.
You can develop your niche based on a number of factors. It can be determined by the type of customer you want to work with, the type of services you provide, the way in which you provide your services, your style or approach, geography, or your network of influence. It can also be a combination of these things.
One way to begin to drill down to your niche is to evaluate your current customers. What group are you serving right now? What do they find unique and valuable about your company? If you don't know - ask them. It is important to understand your services from the customers' point of view.
As you examine your current customer base, you may be surprised to find you have already carved out a niche. If you haven't, choose an area of focus in which you are passionate and have some knowledge. After all, if you don't enjoy working with your customers, why bother? It also makes it easier if you pick a niche you already know well or one that will be fun for you to research.
Once you define your niche and position your company as an expert, there really is no limit to your business growth (and the amount you can charge for your expertise).
About the author:
Wendy Maynard, your friendly Marketing Maven, publishes REMARKABLE MARKETING, a free weekly ezine for entrepreneurs, business owners, and freelancers. If you're ready to skyrocket your sales, easily attract customers, and make more money, sign up for her FREE ezine and marketing report now at http://www.gomarketingmaven.com
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Student helps provide safe water to GhanaThe Daily AthenaeumChelsea Hodgkins, a junior international studies and geography student, talks to a table of WVU students about her upcoming fellowship in Ghana. Members of the Morgantown community came out Monday night to support a West Virginia University student on ...and more » |
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