|
| |
Is Your Marketing Strategy Killing Your Profits?
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your ...
Pay-Per-Click Marketing For Hotels
Do you understand pay-per-click marketing? According to a recent survey by the European Tour Operator's Association (ETOA) Search Engine Optimisation and Internet Marketing generally was the biggest challenge to its members. For hotels and guesthouses ...
Shady Marketing Tactics – What they will Cost you and your Business or Learning to Market Responsibly.
Don’t you just hate writers, or at least the ones that write up articles identifying a problem then pitching you information to help you solve your problems for $49.95? The writing industry has taken a turn where everyone who has something to sell can ...
|
|
|
|
| |
1) Dont just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too.
2) Write the copy first. I believe the copy drives the project. (Unless this is a print ad, in which case the visual and headline will often dominate).
3) Read your copy word for word to your designer. Youd be amazed how often designers dont understand the project because they havent been properly briefed. Your designer is going to be expressing in design the same persuasive arguments that you / your writer will be articulating in words.
4) Ensure that your designer communicates your branding i.e. the values you are trying to communicate.
5) Check that the copy is easy to read once it has been laid out by your designer. If the design takes too much attention to itself, then your readers wont be following your arguments.
6) A professional designer will give you a creative brief: he sets out on paper the brief as he understands it. This includes the brand and the benefits of the offer in question. The creative brief means misunderstandings get cleared up before it they are too expensive to change.
7) Hell then present you with 2-3 design options for your review, about 3 weeks later.
8) Remember, you arent choosing the color for your sports car, you are choosing the piece that
best reflects the brand and personality of your company or offering.
9) Finally your designer brings you the finished product. He instructs printers and oversees production.
WOULD YOU LIKE A WORLD-CLASS JOURNALIST TO GHOSTWRITE AN ARTICLE FOR PUBLICATION FOR YOU? Contact Neroli Lacey NOW!
How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY.
CALL ++ 612. 215. 3826 or email: neroli@beyondcommunications.com
I'm Neroli Lacey of Beyond Communications Inc. in Minneapolis, MN. Ive been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. VISA, 3M and Perot Systems are some of my bigger clients. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, The Guardian, The Evening Standard, New Statesman, Vogue and Tatler.
Before newspapers I was an investment banker. I grew up in London, England, studying Latin with Greek at Bristol University.
Please visit my website: www.beyondcommunications.com
Or contact me at: neroli@beyondcommunications.com
612-215-3826
|
|
|
|
|
|
|
