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"KISS Marketing - the Basics"
Regardless of whether your business is a small Mom & Pop typeatmosphere or a larger than life organization, your approachesand strategies must be of the highest caliber to reach your target audience. Professionalism is the key!Often there is a trial ...
Online Music Marketing: Math or Myth?
Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man. The numbers are supposed to be big in online marketing, but are they significant in the online marketing of ...
Why You Need a Marketing Plan
Being in direct sales can often give the feeling "I don't have to do much, just sell". It's true, you don't have to ship orders or create websites, or even design catalogs (even though we recommend it sometimes). Your job as the rep is to direct customers ...
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Living in a media-driven world is very good for financial planners. For anyone, in fact, who makes a living or runs an organization that is based on using their know-how or getting a message across.
Because if you fit any of these categories – and most people do, even many who work with their hands – you can get media coverage. Favorable, positive media publicity. Free publicity. And you can use that free publicity to build your practice.
Best of all, you don’t have to resort to cheesy or tacky tactics to do it. You can do it responsibly and
professionally. And still grow your business.
You’re going to do it by using the very same expertise you tap into every day at work. Only instead of applying that expertise to your client, patient, or customer service, you’re going to use it a little differently.
You’re going to share your knowledge with the media – and through them with the public. With the people and businesses who will become tomorrow’s clients.
My series of tips on marketing and publicity for financial planners will show you how.
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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