|
| |
Email Marketing Lesson: Did Your Email Message Grab My Attention?
I have an interesting morning work routine. It's sort of like a game really. I call it - "which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?" or Did Your Email Message Grab My Attention? I ...
How To Master Internet Marketing
What is the secret of being the best at Internet Marketing? First, and foremost, it's all about basics. What does that mean? Think about the difference between the top earning pro baseball player and one that's making just a normal "salary." Do they ...
Multicultural Marketing – Taking Care Of Business At Hand
Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. “Gone are the days when businesses succeed with a ‘one size fits all’ ...
|
|
|
|
| |
Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter.
If this is the case, you should consider offering to meet the reporter over coffee or for a quick lunch, for a "backgrounder" on your topic.
It's a relatively common event in the media world. Many reporters jump at the chance to pick a knowledgeable experts brain. You may be able to get information from them about what types of stories they are interested in, and what other reporters at their outlet might want to use you as a source.
And, as I'm sure you've recognized from your years of client service, meeting a client in person jumpstarts a
personal relationship that can cement a professional one.
One caveat: Whereas you might take a client to an expensive restaurant to emphasize your financial planning success, don't do this with a reporter. No lavish, expense-account spots. It looks like youre trying to buy favor. Most publications have pretty strong ethics codesthe reporter will probably be obligated to pay for their own meal, and they won't like shelling out for filet mignon. Suggest too fancy an establishment and they probably will turn you down.
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
|
|
|
|
|
|
|
