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How to Convey Trustworthiness in Direct Mail Marketing Sales Letters
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, “The Age of ...
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Finding a great way to market that is surely going to bring insome profits from new customers is tough predicament. That'swhere marketing in magazines comes into play.Advertising in well known magazines has a lot of advantages.First, if people trust the ...
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window?
Well, I'll tell you. But first I want to tell you who I am.
My name is Cathy Smith and I work at Lake Superior State
University in Sault Ste. Marie Michigan. In the past two years
the Governer of our state has cut the state funding for higher
education by a whopping 20%. This has resulted in layoffs and
job eliminations at our university.
We used to have a four person office but now thanks to university
DOWNSIZING we only have a two person office.
I am one of the "lucky" ones who survived the cuts and still
have a job. I not only have my own job but the jobs of the two
people in our office who were eliminated. So now I have three
FULL-TIME jobs. See how lucky I am?
I am so lucky to come home very night too exhausted to spend
quality time with family and friends, too exhausted to devote
any time to my hobbies, too exhausted to do any of the things
I love to do. My health is suffering from stress and overwork.
I have developed migraines and IBS. I can't sleep at night.
Are you a victim of "downsizing"? Do you hate your job? Are
you sick of coming home too tired to enjoy your life?
Then listen up!
I decided to do something about it. I got on the internet and
started looking for ways to start my own home business. I
figured if I'm going to kill myself working, it might as well
be for myself!
I typed in home business and a whopping 40,000,000+ webpages popped
up. Wow! I thought I must really be on to something.
So I started to read some of these webpages.
And that's how I found the "Golden Carrot"!
Here's how it goes...
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
"Make $10,000 While You Sleep"! (or some other jazzy title)
Hi
My name is (insert name here) and I am an internet marketing
(insert "expert", "guru", "millionaire"). I made millions last
year selling (insert program, ebook, software, etc.) and I can
show you how to do it too. It's so easy a baboon could do it!
For only (insert price here) dollars I can show you how to make
(insert a large dollar figure here) in only a few weeks.
Quit your job and have your own home business. Make a fortune.
Learn how to
do it from an expert.
Send me (insert anywhere from $9.95 to $5000) of your hard-earned
dough and I'll show you how to get rich in 7 easy steps.
Click here to order!
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
I figured that I'm at least as smart as a baboon, so I ordered!
And I ordered, and I ordered, and I ordered.
Now I have an entire collection of "Golden Carrots" taking up
hard drive space on my computer!!
Am I rich? NO! Am I still stuck in my exhausting job? YES!
Am I $4000 poorer? YES!!
Now do you know WHY I want to throw my computer out the window??
So what is the "Myth of Internet Marketing"??
The Internet is NOT a Magic Carpet that can help you market
some program, product, ebook or widget and guarantee
overnight riches.
Internet Marketing is still "MARKETING". HELLO!!
Do you have a degree in Marketing? No? Neither do I.
Do you have a degree in Advertising? No? Neither do I.
Do you know how to design a website? No? Me either.
Can you write sales letters? No? Nope, Me either.
But if you believe the Internet Marketing "Experts" who dangle
their "Golden Carrots" in front of your face you'll believe that
you can be successful in internet marketing. All you need are
enough carrots and you can realize your dream.
Have I given up on my dream to have my own home business?
Absolutely Not! I'm working at it everyday but I'm doing
it the right way. The way I should have done it in the first place.
If you have a "Golden Carrot" story, I'd love to hear it.
I'll be publishing the best ones in my "GoldenCarrotMonthly"
Newsletter.
No this isn't a ploy to collect your email address and send you
MY "Golden Carrot"!! I genuinely want to share the experiences
of people just like you and me who are looking for help in
realizing their dream of a home business.
email your story at cathy@upwholesalers.com
About the Author
Cathy Smith works at Lake Superior State University
in Sault Ste. Marie, Michigan located in Michigan's beautiful
Upper Peninsula. She owns her own business, UPWholesalers.
UpWholesalers specializes in offering only the best affiliate
marketing programs available on the internet. Get details at
http://www.upwholesalers.com
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