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Managing a Responsible Pay-Per-Click Campaign
OVERVIEWWhat is PPC?Pay-Per-Click is a paid form of advertising, popularized mostly by the "search engine" GoTo (now called Overture). The concept is fairly simple. Businesses bid to be placed at or near the top of the search results for particular ...
Motivation - How To Build Trust At Work.
You may be a skillful, effective employer but if you don't trust your personnel and the opposite, then the chances of improving and expanding the business you deal with, are extremely limited. It's not critical for the employees to like the boss, but ...
Top 8 Ways To Make Your Business A Success
Do you remember that day when you decided that you would go into business for yourself? The day that you decided that you want to control your own destiny. The day when you decided that your job is not what you expected in your life and wanted to do ...
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Considering a work-from-home business? Clients often say their biggest fear is loss of momentum. Here are ten tips to keep yourself motivated and productive.
(1) Build structure into your day.
Create a schedule and To Do list every evening for the next day, before you sign off for the day. (And yes – it is important to sign off, even if you return later to complete a project.) Include breaks and email reading time.
(2) Define goals by numbers ("write 1000 words") instead of time ("2 hours on Mega account"). One of the joys of working at home is you get to quit when you’re finished ahead of schedule.
(2) Train friends and neighbors to respect your working hours.
Clients tell me about neighbors who say things like, "I told the UPS truck to leave the package at your house since you’re always home." Discourage phone calls with a prepared response, like "I will call you after four o’clock today." You will be tested. Prepare to hang tough.
(3) Get the family on board.
Deal with their concerns before you start and be prepared to show how you are creating a win-win situation. Clarify what counts as an emergency – a valid reason to interrupt while you are working - and what can wait till dinnertime.
(4) Build breaks into your schedule.
When I started my own business, I was warned, "Plan to get out of the house! Otherwise you'll never leave your desk."
Frankly, I didn’t get it.
Why wouldn’t I take breaks? Now as I find myself answering just one more email, or adding two more paragraphs to an
article, I see the clock move and realize I must stop if I want to get to the gym or the store before closing time.
Bonus Tip: A dog will force you to get moving, no matter what else is going on in your life.
(5) Make promises you will be motivated to keep.
My weekly ezine motivates me to write at least one article a week. You may be energized by company and client deadlines.
As your responsibilities grow, you will tend to accumulate more and more "real" deadlines and it’s easier to stay motivated. But in the early stages, you’re isolated, you’re working hard and results don’t appear immediately. That’s why some people hire coaches and consultants to create accountability.
(7) Give yourself time to test your commitment.
Not everyone enjoys the work-at-home option. My clients tell me they need six to twelve months to decide how they are responding to this arrangement. You may decide to return to a workplace where you can see real people everyday. Or you may get hooked on having a dog-friendly, gossip-free workplace where you can open the windows all year round.
Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career. http://www.cathygoodwin.com
"Ten secrets of mastering a major life change" mailto:subscribe@cathygoodwin.com
Contact: mailto:cathy@cathygoodwin.com 505-534-4294
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Winter exercise motivationHerald SunIt's getting colder and we are losing the light, which doesn't help the motivation levels for training over winter, right? But if you're tempted to hit the snooze button in the morning, remember this – staying motivated this winter requires a change to ...and more » |
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How to Motivate SomeoneHuffington PostTo motivate another person, you have to appeal to their values. This may seem straightforward, but it isn't. Too often we try to motivate others by indoctrinating them in our values rather than by appealing to theirs. A classic example of this is the ... |
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