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First, dont buy that. Youre one of hundreds, maybe even thousands depending on your city. Your disc will probably end up in the trash or, for more enterprising DJ's, on Ebay in a one-cent CD sale. If you want to be heard and make potential sales, you have to stand out from the crowd, and in this jewel of an article, Ill show you Five(5) Knock em Dead Ways to Do Just That!:
#1 - Get your CD into the right hands. The intern thats too busy to getting coffee or typing up a report for the station manager isnt going to be the one making the airplay decision. So find out who the head honcho is in that department and touch base with them. If the club youre playing at charges an admission or you have a show coming up offer to send the stations tickets to give away to listeners. Now keep in mind you cant give the tickets to the staff, since thats illegal and called payola, but you can offer free giveaway items to your potential audience.
#2 - If youve got one station in your pocket, then drop names. Let them know that WABC is playing your music and its getting a great response.
#3 - Make genuine friends in the business. If youve got a disc jockey thats got you in rotation and really likes your sound, get to know them. Find out why they enjoy it and see if theyve gotten any responses from listeners. If they havent, ask if perhaps they might Q & A their callers about your music so you get a feel for your target audience. Its not a bad idea to ask them
for a testimonial or quote if theyre well known in your area if you know them personally. People help people. Thats a fact so if you treat your area disc jockeys like a living and breathing human and not dollar signs, thats a foot in the door. Another good source is club owners. If they play your music and the fans go nuts ask them to say a few words about your sound that you can pass along to prospective stations, but be sure to sit down for a drink with them. Ask them about the picture of him and the woman and two kids behind the Magic Kingdom. Dont be fake, but be genuinely interested.
#4 - Network. Find out if someone you know (or someone they know) has connections to the music stations. Remember six degrees of separation - youre only six people away from knowing anyone on the planet and yes that includes station managers, concert promoters and record execs. The trick is it takes a great deal of work and time, but if youre serious, its well worth it.
#5 - Go local, state, national. Dont think youre going to skip your local and state stations and be the next Matchbox Twenty. It doesnt work that way. Start small and then get big.
Making contacts and getting names can be tough, thats why you should start with a tested and proven music industry resource like The Industry Yellow Pages - Music Industry Contact Directory at http://www.TheIndustryYellowPages.com
The TIYP is helpful and loaded with contacts you can start using immediately without doing all the legwork yourself.
About the Author
This article was written by Ty Cohen, the music industry's most recognizable voice! Ty is the C.E.O of Platinum Millennium Publishing, Platinum Millennium Records as well as owner of www.MusicContracts101.com and www.MusicIndustrySuccess.com.
To find out more about Ty Cohen, his services, products and how he may be able to help you succeed in the music industry go to http://www.MusicIndustrySuccess.com.
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