|
| |
10 Tips For Bringing Your Event To Life
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.” Buzz or word-of-mouth marketing influences ...
Bonuses & Benefits - A Short Refresher
What's the difference between a "bonus" and a "benefit"? It's simple. A benefit is something that is a part of the product you are selling (or the service); and a bonus is the "more than my job's worth" EXTRA component that has actually nothing to do ...
Is Procrastination Holding You Back?
When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like "call Donna Sanchez" and "follow up with Floyd Corp." been copied from a previous week? Putting off unappealing tasks may be human nature, but ...
|
|
|
|
| |
It’s surprising how many businesses open their doors without a business plan. You may not have to have every element of a business plan written down to be successful, but without financial projections and a marketing plan, you have no roadmap to success.
The marketing plan section of a business plan is generally a complex document requiring many hours of thought and planning. If you’re a small businessperson and need something quick to get going, the plan need not be extensive, however, it should be written down, followed consistently and updated periodically. In order to get people started and avoid overwhelm, I’ve devised a formula for a simple, straightforward marketing plan. It begins with a six-step outline and then progresses to a chart. Each of these can be completed in about 30 minutes and will provide the day-to-day marketing decisions every business owner needs to make.
1. Why: am I in business? What is the benefit to my customer? What is my vision?
2. Who: is my target market? Can I identify a specific niche?
3. Where: can I find them? Do they belong to certain groups, read specific media?
4. How: do I want to reach them? Will I give talks, go to networking events, do mailings, attend trade shows?
5. What: marketing materials do I need? Web site, brochure, newsletter, ads?
6. When: am I going to implement this strategy? What am I going to do and when am I going to do it?
Let’s say you’re opening a hair salon. The benefit to your customer is that you are open hours other salons are closed, in the evenings and
on Sundays. Your target market is local professionals. You can find them in businesses in your area. You decide to reach them by holding a grand opening on a Sunday evening. You select a press release initially as your marketing material. You will send it to the local newspapers three weeks before the event.
Although it may seem simplistic, in reality this method is highly powerful. Whether you’re a new or existing business, you need to be marketing continually. This plan will keep you on track, on time and on budget.
If you have any questions about this marketing plan or would like to get a FREE e-mail consultation to Clarify Your Project or Plan, contact us at info@writersway.com. For information on more in-depth marketing plans, see our resources page.
© 2004 Andrea Susan Glass and WritersWay.com. Any reproduction of this article in any manner is prohibited without the consent of WritersWay.com or the author. We give permission to use this article on your Web site or e-zine if you reproduce it exactly as it appears here including this notice. Visit www.WritersWay.com for all your writing, editing and marketing needs and to order your FREE report, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”
About the Author
Andrea Susan Glass, founder of WritersWay, helps clients reach their writing and marketing goals with effective articles, press releases, newsletters, Web site copy, eBooks and books. An award-winning author, she has written books, eBooks and articles on subjects ranging from animals and auto repair to singles and spirituality.
|
|
|
|
|
|
 |
Jimmy Choo Ugg Boots-Some within their Most popular Styles1WeddingSourceAlso, do not overlook the testing/tracking element since you're creating a long-term enterprise right here.hermes: According to reports published by the particular Network marketing Relationship, the actual believed amount of network marketing ... |
|
Decision 2012: Van Osdel: Infrastructure A PriorityYankton Daily PressRaised and worked on family farm; employed 21 years at Press and Dakotan; 20 years as car salesman; now retired but actively self-employed in network marketing. 1. Why do you want to be a county commissioner? As someone who has been actively involved ... |
|
MLMProfitMarketingsystem.com Presenting Best Quality MLM LeadsSBWire (press release)Milwaukee, WI -- (SBWIRE) -- 05/24/2012 -- MLMProfitMarketingsystem.com, a popular generation business, is currently delivering the very best quality Network Marketing Leads in the business. A business exec said "Making use of expressions like finest ... |
|