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Take Control of Your Newsletter Publication (Product Review)
Date: April 17, 2004Product: Newsletter ManagerPrice: $9.95URL:http://www.simplesteps2success.biz/Scripts/scripts.htmlAuthor: Terah J Logan, www.simplesteps2success.bizA Newsletter Script that actually WORKS!I have purchased a zillion scripts! Often I ...
Top 10 Tips for a Thriving Online Business
Past history has shown that it's not necessarily the companies with the snazziest websites that do well, or even the companies with the most money. The 'small guys' -- that is, Internet home businesses typically run by 1 or 2 people -- may not make the ...
Where Do I Start?
New marketers are coming online everyday. If you're one ofthem, I'm sure you've been asking yourself, where do Istart?There's so little time and so much information to absorb.So many gurus with conflicting information.Who's right?Who should you listen ...
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prospects, customers, employees or distributors. Just follow these ten
easy steps for newsletter success.
1) Define Your Audience -- Who are you publishing for? Clients
(customers) – present, past and prospective? Employees? Your audience
will define your content.
2) Set Objectives -- Create a solid foundation for your newsletter by
writing down what you want to achieve.
3) Plan Content -- What interests your audience? Build your newsletter
around whatever that is. Plan content at least half a year at a time.
You can make changes along the way.
4) Establish a Budget -- Newsletters can be cost effective, but they’re
not FREE. When you set a budget, consider start-up as well as ongoing,
per-issue costs.
5) Decide On a Schedule -- Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will
be consistent readership.
6) Select a Name -- Your “baby” needs
a name. Choose something simple and relevant.
7) Develop a Design -- Determine format and length. Then select a simple design – and stick with it.
8) Assign the Task of Writing -- Designate a good writer, editor and
proofreader – people who’ll respect your deadlines and tone.
9) Build Your Audience With Promotion -- There are lots of ways to build internal or external readership. Use them.
10)Keep It Going -- Plan ahead. Maintain your schedule. Be disciplined.
Don’t be afraid to call in help if you need it. Once you start the newsletter habit, it’s important to stick with it.
ABOUT THE AUTHOR
About the author
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communique, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)
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FIA WTCC Newsletter 22PaddockTalkThis is the second time the FIA World Touring Car Championship visits this modern and demanding racetrack, located in Southern Portugal, which was inaugurated in 2008. Among the many possible layouts offered by this impressive, state-of-the art venue, ...and more » |
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