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If you've ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three - the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment.
More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.
This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it.
Step 1: T&T
You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge the ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your
earnings.
If your campaigns aren't creating the desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge the results to repeat the process until you do generate the necessary effect and therefore increase your profits.
Step 2: Tweaking
What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be " Yes". If the answer is "No", then simply tweak the item and T&T to produce a better response.
Ad Copy:
Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card? If you wouldn't respond to the ad yourself, a rewrite is a must.
Product Demand:
If you truly aim to make sales, your advertising needs to be put in front of the people who will want to purchase your product. Have you carried out or have access to market research data on the product you are offering? If it's a niche-target product, are you targeting the appropriate audience? Have you polled your list or web site visitors to find out what they really
want? Feedback is precious and should be taken into serious consideration.
Sales Page:
Does your sales page load quickly? Does it look good to the naked eye without making you frown or close the site in pain? Does it have an eye-catching headline? Does it appeal to the reader's sensibilities and rouse their emotions? Have you used short paragraphs? Have you included bullet point lists? Have you refined the copy over and over again to make it as sharp as possible? Have you made it so there are no unanswered questions for the customer to ask?
Order Page:
Have you included a guarantee that removes the risk taken by the customer? Have you provided several payment options where applicable? Have you made the purchasing process as quick and simple as possible? Have you included your contact details?
Price:
If everything else appears to be set correctly but you're still not receiving the response you need, consider revising the price and T&T. Use a split tester if possible to see which price receives the better response (and it's not always the cheaper price surprisingly). 100 is a good number to use for split-testing. ie: If you're testing two pages, the first to receive 100 responses is the one to adopt.
Step 3: QA
Usually QA stands for Quality Assurance and it still does, but in this instance, it also means Quality Advertising. T&T and Tweaking can be an ongoing process that you continually carry out using free or paid advertising.
There are many forms of advertising available on the internet. Free advertising methods are excellent for T&T because they can illustrate how well an ad pulls through an ezine or solo ad. You can also gauge how effective your sales page is by click-thru statistics in traffic exchanges etc. But for now, let's concentrate on the effective, paid advertising methods. Why? Because paid advertising brings results... Well it should -- but it doesn't always!
It is imperative that you gauge the effectiveness of the advertising vehicle that you are utilizing through T&T. If you don't, you could be throwing your hard-earned dollars straight down the drain.
If you have paid for an advertising campaign through a company and the results are less than you hoped for, you need to look into why the results were dismal. How do you do that? It certainly pays to ask questions and dig deeper to see exactly how your advertisement is being delivered.
In fact, I can save you some time and really open your eyes to some marketing methods that you probably didn't even know existed! These are methods that are being used quite frequently by some online companies who provide traffic and advertising services.
You really need to know about them now so you don't fall into that trap. Most of us have already and didn't even know it, until now...
Click here to download my free report, "What Every Marketer Should Know Before Paying for Advertising".
=>> http://www.add2it.com/services/advertising/
If you utilize the 3 steps I've described above, you'll discover that your hard work really does pay off. Increased profits can indeed be yours with the right work ethic and the right quality advertising vehicle.
If you are looking for quality advertising, EQQU Ads are a NEW, Highly Targeted & Responsive form of advertising. Hundreds of thousands of members will see your ad beneath their email display and receive $0.01 per click-thru to view your web site for 60 seconds. They provide full statistics.
For details, check the URL in the resource box below.
Copyright 2004 Frank Bauer
About The Author
Frank Bauer lives in Germany & Eva Browne-Paterson in Australia. They have been marketing online for a total of over 20 years. He has been publishing the More4you Newsletter since 1996, is the owner of Add2it.com, More4you.ws and FrankBauer.name. She has been publishing EvieB's New-Z since 2001, is the CEO of InstaPay and partner in the JVMoneyMakers.com group. Highly Targeted & Responsive Eqqu Ads: http://www.add2it.com/services/advertising.shtml. Link statistics, forwarding and split-testing system: Add2it Go-To Pro - http://www.add2it.com/scripts/go-to-pro.shtml.
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