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web site, They wait. Nothing happens. They complain.
Or even, ridiculously, pull off the web, like it's the web's
fault that 60 million people didn't drop by before
breakfast.
If you want traffic, you've got to work for traffic. That
means developing the Traffic Attitude.
This attitude consists of the following parts: recognition
that the web doesn't promote itself and the determination
to master web promotion. Make a decision to find every
conceivable means of building your traffic, and use them
all -- every single day!
1. Take Advantage of Free Classifieds
Did you list today? Yesterday? The day before? If not,
there's a problem right there. Why? Because you can
get a steady stream of prospects. By working with these
prospects properly you get a steady stream of qualified
prospects and, ultimately, sales.
The key? Developing titles that contain client-centered
benefits. Also, make sure that your description further
develops your title, while providing all the means
necessary for your prospects to connect with you NOW.
2. Take Advantage of FFA Links
Submitting your site to Free-For-All Link pages has become
an even better way to advertise than in the recent past with
the invent of the Free Link Finder.
This little program spiders the net based on search criteria
you feed it .You simply give it a set of search criteria and
set it loose. It aggressively seeks out places on the net that
meet your criteria and adds your link!
You can even download a FREE demo of the Free Link Finder
to see how this program works.
3. Take Advantage of Paid Links
Everybody likes the free stuff, but there's something you
should know. Advertising on the Internet is about
placement - more precisely, where your ad is physically
on the page, when a potential client visits the website.
That's why you should also use paid links.
If you can afford it, go for the premium or "TOP ADS". These
are usually the ads people see first. They pull 5 to 10 times
as much traffic as free or "average ads".
4. Take Advantage of Per Inquiry Advertising
Even though paid advertising pulls more than Free
advertising, traffic or responses are NOT guaranteed.
As you
may know, in traditional forms of paid advertising
you are paying for space, circulation and the number/length
of times your ad runs. Whether you get enough (or any)
responses is of NO concern to the publishing media you're
working with.
Per Inquiry simply means that the cost for advertising is
directly proportional to responses received. In other words,
X amount of responses for X amount of dollars.
If you are really serious about promoting your offer and want
guaranteed results, you should use Per Inquiry Advertising.
5. Add your URL & Chief Benefits To All Marketing Materials
It staggers me how many opportunities for promotion pass
every single day without being utilized. Look at your business
cards, card deck cards, space ads, yellow pages ads,
brochures, flyers, the envelopes you mail in, etc.
Is this information included on them... or are you literally
throwing away promotional opportunities every time you think
you're "marketing"?
If you want traffic, make sure everything you use promotes
your URL and the reason for visiting it.
6. Develop A Response Template
Are you annoyed by unsolicited e-mail? I was, too, until I got
smart about it. I figured these people were just a new kind of
prospect. Thus, I developed a series of response templates
in which I described my offer.
Send a Response Template To Every Unsolicited E-Mail You
Receive. Just by clicking a button you'll be getting YOUR
information into the hands of new prospects.
This method is more socially responsible than sending the
kind of response hate mail that so many people unaccountably
find acceptable.
7. Don't Slack Off
It's easy to be lazy. Sloth is seductive. But when you stop
building traffic, you start cutting the value of your Web site.
That's not my way... and it shouldn't be yours. Building traffic
on the Internet is an exciting, high energy game. With very
valuable pay-offs. Which get bigger every day.
About the Author
Tim Urban is the CEO of NuWave Industries, an advertising
firm that specializes in on-line & off-line Per Inquiry advertising.
They also provide many tools for automating your online
promotions. NuWave Industries can be reached at this address
http://www.NuWaveInd.com or by email at Tim@NuWaveInd.com.
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