|
| |
10 Key Strategies for Success in a Home Based Business
Copyright 2005 Geoffrey Young When you finally decide to work from home in an internet based business, you will need to follow certain steps to be successful. Following are the basic steps in setting up for home business success. 1. Attitude This is ...
How to Choose the Web Site Hosting Service that's Right for You
There are few things as critical to your e-business success as having a reliable web hosting service ... Here’s How To Choose The Right Web Host To Guarantee Your Web site Stays Up And Running! Whether your focus is affiliate marketing or any other ...
Internet Business Startup Guide
The text below is the introduction section to our 20 page FREE Guide to starting up your own internet business. To download the full guide please go to http://www.sanechoice.net/reportsignup.html Your idea is just the seed for your new business. You ...
|
|
|
|
| |
Links have always been a priority in search engine optimization. Search engines have long used link popularity as an indicator of a site’s “importance,” and this in turn affects the site’s performance in the search engines. Until recently, many different schemes existed that allowed a website owner to garner dozens, or even hundreds of links, simply by using specialized tools, reciprocal programs, and the like. Then came the Google “update” of November, 2003.
In that now legendary update, Google penalized tens of thousands of websites by dropping their placement in the index or eliminating them entirely. While Google isn’t talking about what happened, it is very likely that “undeserved” links, or links that do not have anything to do with quality content, played a role in this episode. Most website owners now seem to agree that while links are as important as ever, they have to be added the old-fashioned way – they have to be earned.
What does this mean? Simply put, it means that a link between two pages on the Internet should have some valid reason for its existence besides the desire of the website owners to hit page 1 on Google. So if Joe’s Auto Shop and Cindy’s Interior Design trade links, in order to boost their rankings, the link only exists for that
reason, and it may well lead to lower search engine rankings for both Joe and Cindy. On the other hand, if Bud’s Cabinetry Shop, on its page describing different types of woods, is linked to the National Association of Wood Products, this is very likely to be viewed as a “quality” link by the search engine, and may help rankings.
How does one build these kind of quality links? There are at least four well-known methods, and creative website owners can come up with more. First, you can ask for them. At conventions, conferences, meetings, anyplace where the business of your website may be discussed, ask for quality links. If someone has a site you respect, and it relates to your product, simply ask them to link to your site. It’s good old networking at its finest. Second, you can write articles that promote your website, or your product or service, include a link back to your home page, and offer it for publication on the Internet. There are numerous forums for doing just this – try Googling some search terms to come up with them. Third, get on the Internet and find directories that relate to your product or service, and ask for a link to be placed. This is an easy step that most website owners can take themselves. Finally, and perhaps the best way – build a great site! Put up great content, and other sites will link to you. Because, in the end, that is what the Internet is all about – disseminating information. Add valuable content, in terms of information, to your site, keep adding it over time, and gradually, people will link to you. If you build it, they will come.
About the Author
Neil Street is co-founder of Small Business Online, based in Wilton, CT., a website design, management, and promotion company dedicated to the Internet needs of the small business. His website is at http://www.smallbusinessonline.net Send email to neil@smallbusinessonline.net He can also be reached at (203)761-7992
|
|
|
|
|
|
 |
Virgin Casino Grand Prix Online PromoCasino AdvisorTherefore, Virgin Casino has launched a Grand Prix online promotion. Just as in Formula 1 the main race is preceded by a qualifier, the Virgin Casino Grand Prix promotion has a qualifier before the main event. Virgin Casino has its share of both high ... |
|
