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Build Downlines, Make Money.
How many programs have you joined and promoted, only to end up with next to no referrals? Why does this happen? Let's take a look at some of the choices you have when a referral signs up under you. Do you: contact that person, offering your help? not ...
Design VS. SEO: Can My Site Look Good and Rank Well?
Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article I'll show you a real case scenario and the design and SEO approach used. Thanks to the birth of professional search ...
Search Engines from a Webmaster Perspective
By now, virtually every webmaster has heard or read that themajor search engines are responsible for 80% or more of thetraffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an ...
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Search Engine Optimization - Title Tag
Of all the html tags why do we give such importance to the tag? Why is the <title> tag so important to search engines? What criteria do search engines use when indexing web pages? Let's take a look at some of the answers.</p> <br /><strong>Title Tag Importance</strong><br />One reason why the title tag is so important for search engine optimization is that the web page title provides a direct link of relevance for search query. When a user enters a search for your targeted keyword the SERP (Search Engine Results Page) will display the most relevant pages. </p> <br />If we think of Search Engines in terms of a database, to quicken the search speed the search engines place an index on the title field. Meaning that the search term will be searched through the titles first, result in a significant speed increase. Otherwise the search engine will search the whole database for search term matches and releance.</p> <br /><strong>Placement of Title Tag</strong><br />The <title> tag is usually one of the first tags a search engine spider reads, after the document declaration, <html> and <head> tags. Our goal is for the <title> tag to be the first tag after the <head> tag.</p> <br /><strong>Keyword Prominence</strong> <br /> Exactly where is the keyword or keyword phrase positioned in the <title< tag? This will determine the prominence of the keyword or keyword phrase. What is prominence and why is it important? Keyword prominence is a measure of importance that relates to the position of the keyword to the beginning of the <title> tag. </p> <br />Prominence is measured as a ratio or percentage. Factors that measure the ratio are the position of the keyword, the number of words in the keyword or phrase , and the total number of words in the title tag. For example <title>Keyword1, word2 word3 word4 would result in a keyword prominence of 100%. To calculate the ratio/percentage we know the number of keywords present in the title tag is one and the total number of words is four, so one divided by four = 25%. The prominence ratio allocation would look this 100%, 75%, 50% 25%. In this example the keyword prominence is 100%.
Keyword Density
What's the
percentage or ratio in which your keyword or keyword phrase appear in the title? Keyword density is the total number of keywords or total number or words in a phrase divided by the total number of words in the tag. If our keyword phrase is NASCAR Racing and the title of our web page is Today's NASCAR Racing News the formula to calculate keyword density is 2 divided by 4 = 50%, reduce to the title to NASCAR Racing News and the keyword density becomes 67%.</p> <br />Optimizing keyword density can be a Catch 22. Sure we want the highest keyword density possible so Search Engine Indexers will rank the web page higher. However, we do not want to raise the red flags of the Search Engine's Indexing program and be banned from spamming or keyword stuffing.</p> <br /><strong>Keyword Frequency</strong><br /> How many times does your keyword appear in the <title> tag? Count them, this will be your keyword frequency. Pretty simple to calculate. More importance is place on keywords that have a higher frequency. However, do not get carried away like keyword density you do not want to be banned for spamming keywords. </p> <br /><strong>Conclusion</strong><br /> There is no denying that the <title> tag is extremely important for search engine optimization. To benefit most with your title tags strive for the following: <ol> <li><!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"><br /><html><br /><head><br /><title> High Keyword Prominence High Keyword Density (without spamming) Hight Keyword Frequency (without spamming) On page search engine optimization are elements that you can control on your web pages. Begin to take control by optimizing your keywords in the tag. Good luck and happy optimizing. </p> About the Author:<br /> <a href="http://www.on-host.com">on-host.com</a> is a source for online<br /> Tutorials and information on search engine optimization, web site promotion, and web scripting.<br /> About the Author <br />About the Author:<br /> <a href="http://www.on-host.com">on-host.com</a> is a source for online<br /> Tutorials and information on search engine optimization, web site promotion, and web scripting.</b><br /> </b></a>
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<br><img src="images/google_news.gif" /><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNExdbfCOmKaIdwlG6-cpm818DLd6A&url=http://www.chron.com/business/press-releases/article/San-Antonio-Air-Conditioning-Repair-Company-Are-3587761.php"><b>San Antonio Air Conditioning Repair Company Are SEO Service Group's Latest Clients</b></a><br /><font size="-1"><b><font color="#6f6f6f">Houston Chronicle</font></b></font><br /><font size="-1">ACME air conditioning repair experts reveal how they are now looking to expand their customer base with an upcoming <b>online promotional</b> campaign in cooperation with SEO Service Group. ACME are a company that carry out air conditioning repair in San <b>...</b></font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=dOU_fKzj8gjpcIM"><nobr><b>and more »</b></nobr></a></font></div></font></td></tr></table><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNF0vu5udauCI7vNYVyTdrLmn5cizQ&url=http://www.prweb.com/releases/2012/5/prweb9525422.htm"><img src="//nt2.ggpht.com/news/tbn/hntUjbtupBjNAM/6.jpg" alt="" border="1" width="80" height="80" /><br /><font size="-2">PR Web (press release)</font></a></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNF0vu5udauCI7vNYVyTdrLmn5cizQ&url=http://www.prweb.com/releases/2012/5/prweb9525422.htm"><b>Wicked Tickets Denver Get A Massive Discount From Ticket Hunter <b>Online</b> <b>...</b></b></a><br /><font size="-1"><b><font color="#6f6f6f">PR Web (press release)</font></b></font><br /><font size="-1">Nicole Parker, who played in the Broadway showing of Wicked The Musical, will be returning to the cast this May. Los Angeles based ticket power house, Ticket Hunter Online, announced a 30% mark down on all Wicked Tickets for the remainder of the year.</font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=dKSaEF2rL7LYrzM"><nobr><b>and more »</b></nobr></a></font></div></font></td></tr></table><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHa3ry_135X4M4FtVXzAgSBJ2KAsg&url=http://www.sfgate.com/cgi-bin/article.cgi?f%3D/g/a/2012/05/22/prweb9531200.DTL"><b>Italian Gifts Online, Gioia Company, Celebrates Birthdays With Online <b>...</b></b></a><br /><font size="-1"><b><font color="#6f6f6f">San Francisco Chronicle (press release)</font></b></font><br /><font size="-1">Los Gatos' Gioia Company is proud to announce the celebration of the company's and the owner's birthdays with an <b>online promotion</b> throughout May, June and July. Los Gatos, CA (PRWEB) May 22, 2012 Gioia Company, a specialty online company that provides <b>...</b></font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=dkLtqC3AGovMoxM"><nobr><b>and more »</b></nobr></a></font></div></font></td></tr></table><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEAtAiwWjAx-_QY2_AqXGHbGzZjKA&url=http://www.casinoadvisor.com/virgin-casino-grand-prix-online-promo-news-item.html"><b>Virgin Casino Grand Prix <b>Online Promo</b></b></a><br /><font size="-1"><b><font color="#6f6f6f">Casino Advisor</font></b></font><br /><font size="-1">Therefore, Virgin Casino has launched a Grand Prix <b>online promotion</b>. Just as in Formula 1 the main race is preceded by a qualifier, the Virgin Casino Grand Prix promotion has a qualifier before the main event. Virgin Casino has its share of both high <b>...</b></font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=du5swJyixYU_CwM"><nobr><b></b></nobr></a></font></div></font></td></tr></table><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFpJvpJRY-7hwUYcbifLElDHB9mgA&url=http://www.prweb.com/releases/2012/5/prweb9540039.htm"><img src="//nt1.ggpht.com/news/tbn/LYH5C2gDyCB0KM/6.jpg" alt="" border="1" width="80" height="80" /><br /><font size="-2">PR Web (press release)</font></a></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFpJvpJRY-7hwUYcbifLElDHB9mgA&url=http://www.prweb.com/releases/2012/5/prweb9540039.htm"><b>Benham Builders Luxury Remodelling Firm Now Working with SEO Service Group to <b>...</b></b></a><br /><font size="-1"><b><font color="#6f6f6f">PR Web (press release)</font></b></font><br /><font size="-1">High end building and remodelling firm, Benham Builders, has just announced their new <b>online promotion</b> campaign to help make a whole new audience aware of their services. We are dedicated to making each home that we design as special as possible.</font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=dixQ_fjJPWC7eiM"><nobr><b>and more »</b></nobr></a></font></div></font></td></tr></table>
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