|
| |
How To Make Your Tract Home Stand Out In The Crowd: Home Staging
Home sellers who wish to market their property in development neighborhoods face tough challenges. All the houses look similar. All the houses sell for amounts in the same price range. The market -- whether it’s a hot sellers’ market or a cool buyers’ ...
Maine Real Estate – The Pine Tree State
While a vast majority of Maine is forested, the beautiful shoreline dominates the state. Maine real estate prices, however, are surprisingly reasonable. Maine Maine is one of the more beautiful states in the country. Travel inland and you will find pine ...
Real Estate Options: The Best Kept Money Making Secret
Real estate investing is currently a very hot topic because of the increasing property values and the number of investors who are looking for a safer alternative to the stock market. In the last 10 years, stock investors lost trillions of dollars in the ...
|
|
|
|
| |
I that predict within the next ten years we’ll see a robot marketing assistant. Can’t you just picture it? Robo-biz XR-17 ... he can help you grow your business while fetching your slippers!
Here in the present, at least, you face an abundance of marketing technologies, and most of them make similar but contradictory claims. They all tout their ability to take your marketing to new levels. But how can this be?
I’m not accusing these companies of being dishonest, but how can they all claim to be the best thing going? More importantly, how can you decide what you need and what you don’t? Where do you even start?
Here’s a simple, systematic way to go about it:
How to Choose Your Marketing Technology
Step 1 -- Determine your marketing goals
Step 2 -- Determine what you must do to achieve those goals
Step 3 -- Research available technologies that can help
1. Determine Your Marketing Goals
Before considering the technology out there, you first need to think about your marketing goals. Write them down on paper, starting with the most important goal.
Think about the big picture, not the technical side of things. For instance, maybe one of your goals is to get more business from first-time buyers. Armed with this awareness, you can move on to Step 2.
2. Determine How to Achieve Those Goals
Again, forget about the technology for a moment. Look at your goal(s) from the previous step, and then write down the specific things you need to do to achieve the goal(s).
Using the first-time buyers example from above, the list might look like this:
* I need to locate first-time buyers.
* I need a way to communicate with first-time buyers.
* I need to generate a response from them.
* I need to offer them something of value to generate this response.
3. Determine the Technology Needed
Now that you’ve got the important stuff down -- your goals and the individual steps that make up those goals -- it’s okay to think about technology.
In fact, that’s exactly what you need to do. Go down the list of items from Step 2 and jot down the
technology needed to accomplish each step.
For example:
Must find potential buyers.
Technology required: None yet.
Must communicate with first-time buyers.
Technology required: Direct mail.
Must generate a response.
Again, direct mail can do the job.
Must offer something of value to generate a response.
Maybe a first-time home buyer’s class (technology: PowerPoint). Probably a good idea to create a web page to help promote it (technology: web publishing software, or pay a web designer).
Look at that. In three easy steps, we’ve gone from not knowing where to start, to having the basis of a marketing plan and the technology needed to drive it. Not bad!
4. Research the Necessary Technology
All that’s left to do is research any technology from the list above that you don’t already have. If you’re familiar with PowerPoint, then all you need is a direct mail program and a website. If you’re also a direct mail pro, all you need to do is create your message and possibly make a website landing page to support it.
You’ve taken a world of potential technology, and boiled it down to one or two items for further research. And you’ve done it in only four steps.
Conclusion
No technology is going to do your marketing for you. It can only help you carry out a program you’ve already devised. So shop wisely and use only what you need. Identify your goals, identify the necessary steps to accomplish those goals, and then (and only then) look at technologies that can help you do it quicker, easier or more affordably.
That should at least hold you until Robo-biz XR-17 comes out.
|
|
|
|
|
|
 |
Real estate: Economic impact in 2011, expectations for 2012VanguardAlitheia Capital Limited, an impact investment firm based in Lagos, noted in a report that by end Q2, real estate transactions and construction borrowing picked up slightly. Sector growth fell (by 0.2%) compared with the corresponding period in 2010. |
|
Global real-estate markets continue promising trendThe NationWhile economic uncertainty still affects the main commercial real-estate centres around the world, global real-estate markets are showing steady improvements, according to Jones Lang LaSalle's new suite of global forecasting reports. |
|