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Hunters and Gatherers - Are You Serving Both Their Needs?
The University of Exeter in the United Kingdom recently published research financed by Barclays Bank, which has implications for everyone who is serving the general population. This research shows that consumers shop establishments based on one of the ...
Introducing a Mystery Shopping Program Employees
Often times, upper management is uncertain about the best way to present a Mystery Shopping program to their employees. The initial rollout of the Mystery Shopping/Employee Incentive Program is crucial to its success. Your company’s executives must ...
Sales Lessons From the Election
We are watching a very fundamental sales management problem played out in the Florida elections (this is not political!). It's called BLAME and it can destroy our sales organization from within. When we affix the blame, we immediately stop the ...
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When Thomas Edison’s light bulb finally burned for 45 straight hours he said, “If it will burn that number of hours now, I know I can make it burn a hundred.”
What does this have to do with internet marketing?
Everything.
You see, if you can make 1 sale, you should be able to make a hundred sales.
The problem is many internet marketers are only making a sale here or there (if any at all), but if you are making ANY sales…you should be making MANY sales.
Here are some tips on how to multiply your sales:
- Sell the reprint/reproduction rights to your products. In doing so, you can make the equivalent of 15-20 sales in a single sale.
- You could upsell to your customers. When a customer arrives at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. Remember, if a customer is willing to buy one thing from you, they are likely to buy several things from you.
- When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few days, weeks, or months. Of course, in order to a have a strong follow-up campaign you need to have a good autoresponder. Getresponse.com is one I highly recommend that gives you everything you need for a strong follow-up email campaign (http://www.money-teacher.com/getresponse.htm)
- Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
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- When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made. Setting up an affiliate program is simple. Clickbank is just one a several companies that will handle all your affiliate needs for a very small fee. However, you can also purchase software such as AssocTRAC 4.0 that is an all-in-one affiliate management solution (http://www.marketingtips.com/assoctrac/t.x/806885).
- You could cross promote your product with other businesses' products in a package deal. Instead of working against your competition, why not try working with you competition?
- When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
- Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
My point is this…
If you are making any sales at all then you owe it to yourself to turn those few sales into many sales. Start trying some of these tips and you’ll do just that.
Copyright 2004 Adam Waxler
Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher’s Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: newsletter@money-teacher.com or visit our web site at http://www.money-teacher.com.
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