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Powerful SEO Tools
Your time is valuable, so we'll cut to the chase. There are a large number of excellent free tools on the internet to help you with your Search Engine Optimization campaigns, and an even larger number of useless ones. Here you'll find a list of some of ...
Seo For Dummies; How To Choose The Right Firm For You.
Ok, so you’ve finished your web site. Now you just submit your web site to a couple of search engines, sit back, relax and wait to see your bank account grow. Yeah, that’s what I thought as well. You wait and wait and wait... nothing. No hits. No growing ...
Some Tips for Planning your SEO Campaign for the Long Term
At one time you used to be able to perform a one time optimization on your site and reap the benefits for months. In todays competitive landscape, however, that is not the case. This is because your competition is always growing and changing and therefore ...
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SEO Secret 1. Make Your Reader "Click Here to Read More."
Think about this. You can guarantee at least one page view for every person who reads an article if you compel them to click a "read more" link. How to do this? Include four articles on a featured category page... but only paste the introduction to each article. Once the reader is "hooked" by an article's opener, he will click to read the rest. Remember this next time you're tempted to just plop a lone article on a carelessly placed page.
SEO Secret 2. Leave a Breadcrumb Trail that Leads Back Home.
No matter where you roam on the web, it should be your mission to lead customers back to your site... and that means not just the homepage, but other pages as well. So drop those breadcrumbs so that folks you meet can follow the trail back to your site. Examples: include your URL link in every blog and forum post you make. Broadcast your latest promotion to everyone you meet, and include the link to a landing page that covers the details in depth. Your sole purpose in being on the web is to track back to your site, and today's content distribution methods make it SO EASY to do this! Try it with your articles, blogs, forum posts, reciprocal links and more.
SEO Secret 3. Optimize Your Web Article Campaigns.
If you use articles to increase your exposure on the web, take advantage of that customizable author resource (or bio) box for every unique promotional page you create. Develop campaigns around each one of those articles that all point back to a single page on your
website. This should be a specially designed page that houses a strong persuasive message and prompts your reader to become a subscriber. More subscribers after all, means more folks reading your website's content! Write five, ten, fifty or five hundred articles for each campaign. Wait two weeks and analyze your results. You will be pleasantly surprised at what you learned!
SEO Secret 4. Give Away Free Downloadable E-Books.
Surprise... I'm sharing with you the real reason why marketers give away information so freely. Yes, they want to win your favor... but they also want you to download that page. Each download counts as one page view, and this registers in your site stats which wins you major brownie points with the search engines. If you've ever started at your web traffic feeling mystified at the sudden surge in numbers, it's highly likely that you forgot that Free E-Book you recently gave away... or maybe some friend of yours is now giving it away from their website!
So now that you know the real reason for all this mysterious marketer behavior on the web, isn't it time you started using it to your advantage? Oh, but that's a TON of work, so what will you do? Why, you'll call Dina the Copywriter at http://Wordfeeder.com of course... so she can get started on your Marketing Strategy ASAP!
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with over 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more details.
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Power Guest Posting for SEOSearch Engine WatchPromotional plans that use only old fashioned link building are flawed in today's SEO environment. A website may build a great link profile, but an optimal website is frequently mentioned in social media and searched for by its brand name. |
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