|
| |
5 Things to Keep an Eye on in the SEO World in 2005....
After the latest PR update at Google and MSN’s beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of ...
Back to Basics in SEO
There has been a lot of talk about Google and MSN's new algorithms and Yahoo's search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON'T PANIC! If there is one guaranteed constant in ...
Validating Web Page Code For Better SEO
Should we validate our web page code? Let me start by asking one simple question. Would you turn in a resume to the job of your dreams, without spell checking it? If the answer is anything but no, then move along please, this article won't interest you. ...
|
|
|
|
| |
Step 1. - Analyze your competition The best way to start optimizing your web site is analyze your competition. Take a look at the web pages that currently have top rankings (Top 10) on Google for targeted keywords and try to find out what these pages have done to get these rankings
- analyze the first top ten web sites related to your branch - analyze keywords they are using
- look at their source code, meta tags
- look at their keyword density
- look at their comment tag, alt tags, title tag - internal and external links on their websites
- look how many sites linking to them
- check out the quality and link popularity of sites that are linking to your competitors
- look how many pages they have
After all you can tell is it easy to beat your competition or it is not.
Step 2. - Start to improve your website with quality content When optimizing your website always use keyword in the meta tags which are reflected in your page. It is not going to help your search engine ranking if the page has nothing to do with the topic.
Step 3. Choose the right keywords. As mentioned before, analyze your competition but never use the same keyword and description tag. There are two great resources for finding out the most effective keywords. - Overture - WordTracker
Step 4.Creating meta tags - TITLE Tag The most important tag is the Title tag, because it is in the head section of your website and many search engines use it. Title tag should be short (about 14 words), descriptive and to the point. The title is appeared on first line in the search engines.
Step 5. Creating meta tags - DESCRIPTION Tag The next important meta tag is description tag. It describes content of your web page
- shouldn't be longer than 120 characters
- description is for
the search engines not for the viewers to see
Step 6. Creating meta tags - KEYWORD Tag.
- use the most important keywords that your website represents
- we recommend to use 5 keywords separated by a commas
- one keyword should have 1 - 3 words
Step 7.Creating meta tags - ROBOT Tags
Step 8. - Check your website URL before submit to search engines. Your website should be finished without errors:
- no broken links
- no spelling mistakes
- have a good design
- no html tag mistakes
- have a site map
Step 9. - Submit your website to search engines Submit your website into the most important search engines, it brings you the most of traffic. Make sure to submit your URL for free to www.google.com, www.yahoo.com, www.altavista.com, www.alltheweb.com, www.excite.com, www.lycos.com, www.webcrawler.com, www.Alexa.com, www.Jayde.com, www.whatuseek.com, Open Directory (The ODP powers core directory services for some the most popular portals and search engines on the Web, including AOL Search, Netscape Search, Google directory, Yahoo directory, Lycos, DirectHit, and HotBot, MSN and hundreds of others). DMOZ and Yahoo Directory listings are tremendously valuable. There are a lot more free and paid search engines and directories to submit, but if you do not have time to search for and submit, you can also use our search engine submission service.
Step 10. - Build your link popularity (offpage optimization) Next significant step you should do with your website is build your link popularity. Link Popularity is the number and quality of other websites that link to your site. Top rankings depend on your link popularity. It can be done with creating a quality non-reciprocal and reciprocal links from related web sites and Internet directories, blogs, forum sites.
About the author:
Robert Toth provides search engine optimization, submission and link building service since 2002 and now run Alexia Search Engine Optimization firm , http://sear chengineoptimization-submission.com
|
|
|
|
|
|
|
