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8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one ‘really bad way’ or other. This can end up hindering the ...
How to Effectively Plan an Affiliate Site
How to Effectively Plan an Affiliate Site Copyright 2005 by Shannon Herod I was running out of patience and the hatred of it all was setting in. Whirling around the net searching for that one piece of gold that was going to set everything in motion and ...
Website Promotion - The stakes are rising – and so is the cost.
Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition.More and more people are ...
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1. What are all the product's benefits? 2. What are all the product features?
3. How is the product different and better than the competition?
4. What does the buyer expect when he spends his money for this product? Do we deliver?
5. What methods, approaches and sales techniques is the competition using?
6. How does the audience for the product differ from the general public?
7. How much can the buyer reasonably expect to pay?
8. Does your average buyer have a credit card or checking account?
9. Will the product be purchased for business or personal use?
10. Can you expect to get multiple sales from your buyer?
11. What is the logical 'back end' product to sell someone after he has purchased your product? ['Back end' refers to other products in your product line you can offer to someone who has bought the primary product featured in your ad]
12. Will I need to show your product in color?
13. What is the total number of potential customers for this product?
14. Who will buy your product, i.e. teens or seniors, men or women, executives or blue-collar workers?
15. Is there a market for overseas sales?
16. Should I offer time payments?
17. Will the product be a good gift item?
18. Should my copy be long or short?
19. What should the tone of my copy be?
20. Should I test the price?
21. Should I test copy
approaches?
22. Is there a seasonal market for the product and are you taking advantage of it?
23. Are testimonials available from satisfied customers?
24. Do I need photographs or illustrations?
25. Which appeals have worked in the past for this product?
26. What objections might arise from a prospective customer? How can I overcome these objections?
27. Should I use a premium?
28. Should I offer a money-back guarantee?
29. Is this item also sold by retail? Are there price advantages I can stress for buying direct from the ad?
30. Should I consider a celebrity testimonial?
31. Can I tie in my copy to sonic news event?
32. Can I tie my copy to some holiday or seasonal event?
33. Does the product sell better in a particular region or climate?
34. Should I consider using a sweepstakes?
35. Can the product be sold through a two-step advertising campaign? [Ads generating queries rather than direct sales]
36. What must I do to convince the reader to buy your product now?
37. Can I use scientific evidence in my sales approach?
38. Have I allowed enough time to write, design and produce my copy?
39. Can I get the customer to order by phone?
40. What approaches used to sell this product have been unsuccessful?
41. Can I get powerful 'before' and 'after' pictures?
42. Assuming the ad is successful, is the client prepared with orders?
Copyright Alan Richardson
About the author:
Alan Richardson is a well-known internet consultant and publisher with http://www.optimalwebservices.com - a Web resource firm in North Easton, Massachusetts, offering free advice and information for web-based small businesses and entrepreneurs.
To read other articles by Alan, click http://www.optimalwebservices.com/articles
To signup for the free 'Optimal Web Services for Small Business' ezine, click http://www.optimalwebservices.com/subscribe
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Uniqlo launches 'UT Vote & Win' promoPhilippine Star... of not following trends yet allowing people to express themselves through its unique clothing line, recently launched the “UT Vote & Win” promo (http://www.uniqlo.com/voteandwin), an online and on-site promotion for UT, Uniqlo's T-shirt brand. |
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E Cigs: Growing Popularity Is Impetus for Discount OffersSBWire (press release)PR giveaways like the V2 E Cigs coupon and the Green Smoke coupon, along with our own even more generous site promotion giveaways." He went on to point out that with so much of the selling of e cigs being done online now it's buyer beware, ... |
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