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Alternative Income Stream For Musicians (And Others)
What happens when you put out music that distribution companies won't touch, radio won't play, and only a small percentage of the population is interested in? The movie industry has the same problems. The major distributors won't touch a lot of movies ...
Comparing satellite TV deals: Dish Network vs Direct TV
Dish Network deals vs DirecTV deals Whenever someone mentions about satellite TV in United States, Dish Network and DirecTV will be the first two names people mention. Yup, Dish Network and DirecTV are currently the two biggest (or the ONLY two shall i ...
Their Secret Lives or My Ezine Has a Love Life
I've just discovered something amazing. The Roundup, my bi-weekly ezine, has a love life! As a matter of fact, it appears to be doing much better than I am in that respect. You see, The Roundup regularly receives email messages sent to its subscription ...
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The point is this. If it happens to you, you can rest assured that others have the same experience as well.
Sometimes when this happens to us, we just unsubscribe from the list after that first issue. We cannot remember what compelled us to subscribe in the first place, and the first issue of the ezine does little to rekindle our initial enthusiasm for the ezine.
As publishers, autoresponders can serve us well. When used correctly, autoresponders can strike while the iron is hot, cementing the subscription for the new subscriber.
If your ezine has been around for a while, or only for a few issues, seriously consider taking the time to compile a "Best Of" issue.
Be certain to list subscription instructions near the top of your "Best Of" issue, and also ask people to forward it to their friends.
Your "Best Of" issue should be placed into an autoresponder email address, and then given away at every opportunity. The moment the issue is ready, you can notify your subscribers of the existence of the issue. In the ezine information area of each issue, you can also remind subscribers that the "Best Of" is available at such-and-such email address. Ironically, some of your subscribers will download your "Best Of" several times.
The most important reason for building the "Best Of" issue is not for the benefit of your current subscribers, though most of them will appreciate your making it available to them. The best reason to implement the "Best Of" autoresponder is for your new subscribers!
When
someone subscribes to your ezine, they will receive their "Welcome to My Ezine" notice. As they are reading the "Welcome" message, their enthusiasm is bubbling over. Waiting for that first issue will be tough unless there is an invitation to receive their first issue NOW.
In your "Welcome" message, you should let them know that if they would like to get started right away reading your ezine, then they should send a blank email to your autoresponder address for the "Best Of" issue.
New subscribers will gorge themselves on your "Best Of" issue, and they will remember your ezine when the first new issue arrives in their mailbox. If the "Best Of" issue was precisely what they were looking for, you can rest assured that they will eagerly open each subsequent issue of your ezine, with delight in their hearts.
If you do not have the ability to set up autoresponders on your own domain, one company that offers a free autoresponder service is: http://sendfree.com/
If you take the time now to implement the "Best Of" autoresponder, the rewards will most certainly be long-lasting. Remember, the best time to get a new subscriber to fall in love with your ezine is when their interest is the highest --- at the very moment they subscribe to your ezine.
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TO OUR READERS: Enhancements to DNJ accompany new subscription modelThe Daily News JournalAll current subscribers have received a personal letter explaining changes to their subscriptions. Our customer service staff, at 1-877-424-0203, can answer your questions. We think you'll agree that our content is valuable, no matter how you choose to ... |
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