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The Top 10 Easy Ezine Development and Promotion Tips
 

Either do it right or don't do it at all Don't create an
ezine just because you're reading or seeing that others are
creating them. While ezines can be a way to market your
business, they are also time consuming. Remember to always
market your business while keeping your integrity intact.

Tell them and then do it Create a schedule for your ezine
and stick to it. If you'll be providing additional mailings
- such as I do - for important Internet announcements,
monthly specials, etc. tell people. On your web site, in any
advertising, and then include the information in the welcome
letters, too. At a minimum, send out a message to your
readers at least monthly.

Don't use BCC In 1995 or so, most email programs added "BCC"
as a way to send email. BCC is short for blind carbon copy
or blind courtesy copy if you have never placed a piece of
carbon paper between two sheets of regular paper. Using BCC,
email is distributed to "undisclosed recipients" and you can
see why it was the way to send out ezines. However, now if
you use it for sending more than 20-40 emails at a time, you
can get your email account closed. Why? BCC is the common
email choice of s-pammers and your email company watches out
for "batches" of BCCs.

Do use double opt-in Opt-in provides your ezine readers with
the option of subscribing either at your web site or via
email. The system also may send a subscriber an email
letting them know that they subscribed (just in case someone
else subscribed them). It is better is to use a double
opt-in system sends an email to a subscriber requesting that
they re-confirm their subscription.

Design It Your Way Of course, you want to reach your ideal
clients, however, more isn't necessarily better. Create an
ezine you can consistently produce and one your readers will
consistently read.

Who is your ideal reader? Knowing who your ideal


reader is,
helps you determine the best places to market your
newsletter and process saves you time and money in the
process. Use this Word 2000 document to assist you
http://coachmaria.com/documents/idealclient.doc

Low cost ezine hosting If you have more than one ezine, you
know how expensive monthly ezine hosting services can be. An
inexpensive program I recommend for do it yourselfers is
MOJO http://mojo.skazat.com/ It allows you (or your Virtual
Assistant) to create as many ezines as you'd like, on your
server, using one control panel. If you don't like touching
your hosting server, ask me for my programmer
recommendations.

The box vs. the link In an unscientific experiment I
conducted last year my research showed that people prefer to
add their email addresses to subscription boxes than to
click a link to send you the same information. Create
informative ezine subscription boxes and post them
throughout your web site.

Don't bother using these Members of yahoogroups,
smartgroups, topica, cool list and other no-cost (with ad)
ezine hosting program, offer a large number of elists
especially for ezine publishers. They are places you
advertise your ezine and take it from me, are not worth the
trouble signing up for or using.

Easy way to add ezine subscribers Gain ezine subscribers, in
person, with permission based forms. Design postcards, index
card or add an area to your evaluation sheet providing the
name and content of your ezine, how often they'll receive
it, and request at least their full name and email address.

About the Author
© 2003 Maria Marsala, Business Growth Specialist.
The author of the ORIGNINAL Create Your Ezine Program.
Learn how you can inexpensivly market your business
using an online newsletter. Ezines help you quickly
get the word out about your product or service to
individuals who want to receive it! For
more information, visit http://www.CreateEzine.com

News



Top tips for a great holiday in some of Scotland's best B&Bs
Scotsman
With summer finally here, it is the perfect time for a mini- break in one of Scotland's B&Bs. Here the experts from {http://www. scotlandsbestbandbs.co.uk|scotlandsbestbandbs.co.uk|scotlandsbestbandbs.co.uk} offer tips for choosing a place which suits ...


Stuff.co.nz

Top tips for kids' birthday cakes
Stuff.co.nz
Jess Matson began baking cakes with her four siblings when she was still in primary school. Now a mother herself, she still loves whipping up cool creations for her children Remy, 7 and Edie, 5. "I've always loved making novelty cakes," Matson says.


The Drum

Top tips for complying with the Cookie Law
The Drum
But for those who haven't yet implemented any messaging on their websites, Meriel Lenfestey, director at experience design agency Foolproof, provides these top tips to help them to comply. Don't bury your head in the sand.

and more »

Five top tips for your first few days of Diablo III
Joystiq
by Brendan Drain on May 15th 2012 10:00AM Diablo III officially launched at midnight last night, opening the floodgates on what is possibly the most pre-ordered PC game in history. It's been almost 12 years since the previous game in the series ...

and more »

The Guardian

Top tips for the summer holidays
The Guardian
When booking your summer holiday, selecting a destination based on exchange rates and how far your money will go could save you hundreds of pounds. According to the Post Office Worldwide Holidays Costs Barometer for 2012, Spain is the most affordable ...